LUX is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. It is noted as a brand that pioneered female celebrity endorsements. As of 2009, Lux revenue was estimated at €1 billion, with market shares spread out to more than 100 countries around the globe. Today, Lux is the market leader in many developing countries like India, Pakistan, Brazil, Thailand and South Africa.

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