Wellness ice-cream 比赛结束

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挑战

比赛概述

Make ice-cream that fits millennials who want to embrace a wellness lifestyle

Invent an ice-cream brand that fits millennials who want to embrace a wellness lifestyle.

4-pages presentation with images and text

5 获奖者 5 最受社区青睐 96 贡献者 112 被接受的作品 37 国家 10 语言
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Unilever Unilever

Thank you for all of the wonderful entries we received. Some brilliant ideas, great designs, unique elements in either communication, business model or benefits. I had many of your ideas on our shortlist and found the final choice very hard. We are still working with many of the ideas to see which ones would truly win with consumers.

Please keep ideating and creating and I hope that you will see more wellness ice cream products coming to a place near you soon.

评审团奖金获奖者

由Unilever选择

Evelyn_Green
Evelyn_Green #1 奖
Evelyn_Green 93,460 创意积分
  • 平面设计
  • 创意写作
  • 标签与包装设计
新加坡

#1 奖 € 5,000 被授予给Halo Superfood Ice Cream Unilever

I loved the rounded feel of a true millennial brand, with the combination of non dairy and superfoods that still sounded tasty. and beautiful packaging design and a beautiful care for the planet and growers. Well done.

Unilever
eepigni
eepigni #2 奖
eepigni 79,720 创意积分
  • 平面设计
  • 视频
  • 动画
  • 创意写作
  • 标签与包装设计
西班牙

#2 奖 € 2,500 被授予给The Fresh Start Initiative

I absolutely loved the fresh start thinking, combining artisanal daily made ice cream with an opportunity for getting people back into employment. A social purpose close to our hearts. Thank you.

Unilever
Mengboy
Mengboy #3 奖
Mengboy 127,140 创意积分
  • 平面设计
  • 插画
  • 创意写作
  • 标签与包装设计
马来西亚

#3 奖 € 1,000 被授予给Ohm

I really liked the way you designed and created this incredibly peaceful and wellness based brand and products. I could imagine myself taking a moment out and loved the notion of spa popsicles. Thanks.

Unilever
AnnaNThang
AnnaNThang #4 奖
AnnaNThang 930,440 创意积分
  • 平面设计
  • 插画
  • 创意写作
  • 标签与包装设计
  • 摄影
美国

#4 奖 € 1,000 被授予给Breyers Botanicals ~ Ice Cream Tonics

I thought the design was wonderfully premium and mouth wateringly attractive ingredients, and loved the use of partnerships with chefs and herbologists to make this something different. Good job.

Unilever
depaccoteam
depaccoteam #5 奖
depaccoteam 97,060 创意积分
  • 平面设计
  • 插画
  • 动画
  • 创意写作
  • 标签与包装设计
  • 摄影
菲律宾

#5 奖 € 500 被授予给FIDA DIDA ICE CREAM

I really like the fresh and colourful nature of this fruit and veg ice cream brand, and the fact that you focused on a gourmet experience not a healthy one which was implicit. Thank you.

Unilever

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