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挑战

比赛概述

Invent a new, modern Lipton Iced Tea drink that meets the needs and desires of health-conscious Millennials.

Invent a new Lipton Iced Tea drink that fits into one of the following routes: 1) Great Taste No Sugar 2) Enhanced Replenishment

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6 获奖者 6 最受社区青睐 172 贡献者 317 被接受的作品 45 国家 9 语言
711ec9d460e24f7793f4a1c9a7937562

Pepsi Lipton International Pepsico

I wish to thank all participants in this contents we had an overwhelming feedback, which shows in itself the genuine interest in these kinds of concepts - the standard and level of thought that went into these ideas have truly impressed me. Thank you to each and everyone of you for your time on this, to help inspire for the innovation roadmap of Lipton Iced Tea!

评审团奖金获奖者

由Pepsi Lipton International选择

cittaswissanto
cittaswissanto #1 奖
cittaswissanto 24,040 创意积分
  • 平面设计
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印度尼西亚

#1 奖 € 2,500 被授予给[ROUTE #2] Lipton Chia Blast Tea with a Hint of Mint

*First timer in winning such a creative & tight competition! Yay!*
(I'm not really good with speech and all, I know).

I really loved the name of Chai Blast, the ingredient of chai is perfect also to bring you back to your best, spot on the brief of 'enhanced replenishment'. The bottle itself is so beautifully designed - just the way a premium Lipton product should look! Congratulations!!!!

Pepsi Lipton International
argentum8
argentum8 #2 奖
argentum8 719,230 创意积分
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俄罗斯

#2 奖 € 2,500 被授予给Bee pollen - ice tea

Thank you very much for the prize. eYeka сontests for me it is a good motivation to learn a new skill) They are the first labels in my life, it was interesting to test myself, It's a surprise to me, that this work has been noticed among many creative and professionally executed projects.

I really loved the depth of thought you put into this to identify pollen as 'better' and original alternative to honey. Could really differentiate our lower and natural sugar from other soft drink offers. Well Don

Pepsi Lipton International
AnnaNThang
AnnaNThang #3 奖
AnnaNThang 1,053,330 创意积分
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美国

#3 奖 € 750 被授予给Lipton - Forest Tea

Thank you for selecting my entries as the 3rd & 4th winner. I worked very hard, did a lot of research- specifically to see whats' out there already, so I would present something new and exciting. It was a tremendous challenge to not use Black Tea as the base, as the brief requested, therefore I learned about tea and the many varieties. I put my heart into my work and it’s wonderful when it is rewarded. Thank you Lipton and Eyeka.

I really liked the concept of forest tea, using the power of tree waters/ingredients to tap into the love of adventure and nature from Millenials. The graphic design on this entrie is absolutely stunning, really thoughtful and looks amazing but true to the brand. Congratulations!

Pepsi Lipton International
AnnaNThang
AnnaNThang #4 奖
AnnaNThang 1,053,330 创意积分
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美国

#4 奖 € 750 被授予给Lipton ~ Southern Secrets: Almond Tea

Thank you for selecting my entries as the 3rd & 4th winner. I worked very hard, did a lot of research- specifically to see whats' out there already, so I would present something new and exciting. It was a tremendous challenge to not use Black Tea as the base, as the brief requested, therefore I learned about tea and the many varieties. I put my heart into my work and it’s wonderful when it is rewarded. Thank you Lipton and Eyeka.

I really love the simplicity and authenticity of this concept - spot on brief and identifies a potentially new and unique taste that Millenials would love to try. The graphic on this one are AMAZING, so much consideration to the detail. Congratulations!

Pepsi Lipton International
essaddikaziz
essaddikaziz #5 奖
essaddikaziz 365,610 创意积分
  • 插画
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摩洛哥

#5 奖 € 500 被授予给DATE'S POWER

Thank you Eyeka and I hope my idea will add value to Lipton

I really loved the name of Dates Power the idea of the benefit of the ingredient within the name really eye catching. The ingredient itself of Date could be a really appealing one to explore especially in ou

Pepsi Lipton International
Pointh_Carey
Pointh_Carey #6 奖
Pointh_Carey 38,500 创意积分
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法国

#6 奖 € 500 被授予给Mineral Ice tea.

Thank you so much, because it is giving me hope again and motivated me for
another challenges.

I really like the idea of 'mineral' iced tea, lots of scope to innovative with this space with lots of different ingredients, and is spot on brief of 'enhanced replenishment'. Congratulations!

Pepsi Lipton International

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