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比赛概述

Imagine a new concept of ice cream cabinet that creates a more engaging & connected shopping experience for ice cream lovers.

Imagine a new ice cream cabinet that grabs attention, engages people and connects better with them, to make ice cream the number one snack option!

Presentation with visuals and texts (4 pages max)

3 获奖者 4 最受社区青睐 77 贡献者 82 被接受的作品 34 国家 9 语言
F2d348b0cca14d16a21f6a1a89f90534

Unilever Unilever

Thanks so much for all your entries! We were really impressed with the creativity and uniqueness behind all of the designs, and its very obvious that a lot of thought had gone into each entry. It has opened up a whole new world of ideas to us, and it has given us an invaluable insight into what consumers want and expect from our branded cabinets. Thanks again for all your contributions, and congratulations to the winners!

评审团奖金获奖者

由Unilever选择

theblueoctopus
theblueoctopus #1 奖
theblueoctopus 141,880 创意积分
  • 平面设计
  • 插画
  • 创意写作
  • 标签与包装设计
  • 摄影
新加坡

#1的€ 3,000

We thought this idea was the best when it comes to cut through design: esp liked that the design is vertical with a big transparent window (allowing better stand out) but at the same time it stays simple and does not seem to take too much space VS. other ideas. Also we liked some of the ideas around music, heat sensitive screens, and wifi availability.

Unilever
aline_ferreira
aline_ferreira #2 奖
aline_ferreira 94,880 创意积分
  • 平面设计
  • 插画
  • 创意写作
  • 标签与包装设计
巴西

#2的€ 1,500

We thought this idea was strong when it comes to actually being able to generate purchase interest. We really like the simplicity of this idea with the jackpot mechanic, and introducing an element of gamification to interest consumers. Also really liked the heart design on the top, thought that was an interesting way to change the cabinet without a very drastic re-think.

Unilever
kamshiyolga
kamshiyolga #3 奖
kamshiyolga 2,180 创意积分
  • 平面设计
  • 插画
  • 创意写作
  • 标签与包装设计
乌克兰

#3的€ 500

We thought this idea was strong when it comes interactivity/engagement allowing people to connect with people in different locations, and it really spoke to the spirit of Walls i.e. encouraging connection and scciability. I believe this idea could be further developed by including a game mechanic rather than simple chat. But we liked it a lot and thought it was some of the most unique thinking.

Unilever

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