结果 | Malnutrition Awareness – Raise awareness of elderly people and their relatives about malnutrition

查看 Malnutrition Awareness 比赛的结果

挑战

比赛概述

Raise awareness of elderly people and their relatives about malnutrition

Make elderly people or their relatives realize they may suffer from malnutrition and encourage them to take action

Poster: a key visual and a tagline + text to explain your idea.

4 获奖者 6 最受社区青睐 68 贡献者 127 被接受的作品 34 国家 6 语言

Nutricia Danone

We would really want to thank everybody who took time to participate. It was really inspiring to see so many different approaches to what we do every day! Some of the ideas were truly great! Best of wishes to all!

评审团奖金获奖者

由Nutricia选择

kopiwriter #1 奖

kopiwriter 810,070 创意积分

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新加坡

#1 奖 € 3,000 被授予给A Sign in the Scales

Thanks for the interesting brief and exciting win. I hope my idea helps to create awareness and drive action!

We very much like how pragmatic is the entry. Message very easy to understand and therefore we believe the call to action is strong. High appreciation during tests with pharmacists and elderly.

Nutricia

shabbiralikanchwala #2 奖

shabbiralikanchwala 146,360 创意积分

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巴基斯坦

#2 奖 € 1,500 被授予给Age Doesn't Matter, Strength does!

We really liked this entry, which was the most "different" while answering exactly our need. Great idea and great visual. The reason why we left it second is that it showed a bit less easy to understand by certain people during tests.

Nutricia

evgeniylg123 #3 奖

evgeniylg123 1,076,220 创意积分

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俄罗斯

#3 奖 € 500 被授予给Padded Legs

Thank you Nutricia and eYeka for this challenge. It was very interesting
to work on this brief and I'm very happy to be selected as a winner! I hope
my idea will add value to Nutricia

We liked the idea of using a doll to impersonate the elderly without actually using a photo. The visual itself is interesting. It needs some further work in order to make the message more clear, but it is definitely one of the best ideas.

Nutricia