吉列 - 革新香体剂(除臭剂)世界 比赛结束

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比赛概述

与吉列一起为男性开发一款革命性的香体剂!

通过发明针对25岁以上男性的全新香体剂,帮助吉列革新香体剂世界!

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3 获奖者 79 贡献者 110 被接受的作品 30 国家 8 语言
24635ca13f8e4e4ea906c0397bc246bd

Gillette P&g

We appreciate your effort for helping Gillette to evolve deodorant category to the next level. Your ideas broke internal paradigms and challenged the status quo in the category. We read all of them and selected 3 ideas to continue working on. However, we didn’t want to move forward without thanking for your collaboration in this project.

Thanks!!

Global Gillette Deodorants team

评审团奖金获奖者

由Gillette选择

msalomon
msalomon #1 奖
msalomon 623,180 创意积分
  • 平面设计
  • 插画
  • 标签与包装设计
  • 摄影
西班牙

#1 奖 € 4,000 被授予给Rock Bands

We loved the idea of portability behind “Rock Bands” because it enhances the definition of “small” to become a “truly portable” deodorant. “Rock Bands” seems to be designed by having the consumer in mind, taking in consideration that men only carry a wallet with them (not a purse or back pack all day). We appreciate your effort for bringing this idea to us. There is a clear habit change that challenges your idea, but it only increases our interest to pursue it!

Thanks!

Gillette
shar
shar #2 奖
shar 242,820 创意积分
  • 平面设计
  • 插画
  • 创意写作
  • 标签与包装设计
  • 摄影
白俄罗斯

#2 奖 € 1,500 被授予给Gillette Quick Use

We loved the package design as it transfers the idea from the actual deodorant package (with dispensing holes) into a portable size (sachet type). Deodorant´s sachet are not new in some Latin American markets, but definitively we believe it is a creative idea that adds value to the application of deodorant product - making it more comfortable, and potentially helping users for dispensing the right amount with confidence. We appreciate your effort for bringing this idea to us. Certainly it had inspired us to challenge the status quo of small/portable sizes in some of our markets.

Thanks!!

Gillette
argentum8
argentum8 #3 奖
argentum8 1,103,680 创意积分
  • 平面设计
  • 插画
  • 创意写作
  • 标签与包装设计
  • 摄影
  • 剧本写作
俄罗斯

#3 奖 € 500 被授予给Deodorants-bacteriophages

We liked this idea because transform a well-known concept of “good bacteria” into the deodorant category, where bacteria wording is commonly used as a bad concept. Most deodorants currently have a product called anti-bacterial; which currently resonates well in consumer mind. We appreciate your effort for bringing this idea to us. It breaks a paradigm in the deodorant category and create a niche area where Gillette can play.

Thanks!!

Gillette

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