雀巢(Nestlé): 巧克力和糖果赠送 比赛结束

查看 NESTLÉ: Chocolate & sweets gifting 比赛的结果


挑战

比赛概述

Re-fresh NESTLÉ chocolates into gifts worth craving

Create an unexpected, original and slightly more premium chocolate gifting idea that both the giver & the receiver would be excited about.

A presentation with texts and visuals (sketches, illustrations, pictures) of a chocolate gifting concept: regardless of the route you select, please create 1 idea that works any time of year, and 1 that is customized to Easter or Christmas. PDF, 5 pages max. 

阅读完整的比赛简介

5 获奖者 7 最受社区青睐 69 贡献者 103 被接受的作品 30 国家 8 语言
C4fea36e96a04a7695b573c0ec1bcc1e

Nestle Confectionary Nestle

We'd like to thank eveyone that took part in our contest. We were amazed by the number of ideas and you all made us think quite differently about the ways that we could take our brands forward in Gifting in the future. 
So we really appreciate all the time and effort that you took to bring your ideas to life for us.

评审团奖金获奖者

由Nestle Confectionary 选择

ludmila_lak
ludmila_lak #1 奖
ludmila_lak 66,860 创意积分
  • 平面设计
  • 插画
  • 动画
  • 创意写作
  • 标签与包装设计
  • 摄影
  • 剧本写作
俄罗斯

#1的€ 3,500

For me was very pleased and really intresting participation in this contest!
 And I'm very glad that my idea liked! Thanks Nestle and Eyeka!

WE loved the idea that someone could interact and have fun with this pack and will look to build this idea with some of our children's brands like Smarties & Milkybar as special gifts for Christmas and the other seasons.

 
Nestle Confectionary
jamesdesign
jamesdesign #2 奖
jamesdesign 1,234,100 创意积分
  • 平面设计
  • 插画
  • 创意写作
  • 标签与包装设计
  • 摄影
  • 剧本写作
英国

#2的€ 2,000

I really enjoyed working on this brief and I was confident I had a great concept, but it's fantastic when a massive brand like Nestle confirms that by choosing it as a winner! thanks to Nestle and thanks eYeka!

 

We loved the tactile nature of this pack and the fact that it presented a countdown in a different shape. So it has really made us think about how we might use shape to make our advent calendars much more interesting shapes in the future.

 
Nestle Confectionary
mhfrois
mhfrois #3 奖
mhfrois 1,576,950 创意积分
  • 平面设计
  • 插画
  • 动画
  • 创意写作
  • 标签与包装设计
  • 剧本写作
巴西

#3的€ 1,000

I am very happy to have won my seventh prize in just 16 months of eYeka.
Gratitude Nestle! ALOHAAAAAAAAAA !!!

We thought the idea of using emoticons on a product to allow people to send a small message to a loved one was really nice. The shape made us think of Smarties so we are looking into how we might be able to build this idea for Smarties.

 
Nestle Confectionary
newers11
newers11 #4 奖
newers11 2,010 创意积分
  • 平面设计
  • 标签与包装设计
  • 摄影
英国

#4的€ 500

We thought the this idea of a personalised and simple but intriguing gift was very appealing so we will be looking into how this could fit with our Quality Street brand.

 
Nestle Confectionary
oneneno
oneneno #5 奖
oneneno 81,550 创意积分
  • 平面设计
  • 插画
  • 动画
  • 创意写作
  • 标签与包装设计
  • 摄影
约旦

#5的€ 500

We have often thought that maybe we should put a range of our products together at Easter time - so that everyone would have something that they liked to share. This basket idea would be a lovely way of presenting that Easter hamper.

 
Nestle Confectionary

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NESTLÉ: Chocolate & sweets gifting 社区

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