查看 Kotex - Wearless Sanitary Pad 比赛的结果
挑战
比赛概述
Visually bring to life the Kotex sanitary pad’s unique benefit of being a ‘wearless’ pad
Show us disruptive ways to visualize the Kotex wearless pad’s benefit of being the best fit, making you feel as though you are not wearing a pad at all.
Poster with product name – Maximum 1 page per entry.
Kotex Kimberly clark
Thanks everyone for your active participation. We received a number of ideas within a short span of time. The quality of ideas were very relevant and aligned to the brief. Look forward to using this platform for similar asks on the brand in the future.
评审团奖金获奖者
由Kotex选择
jamesdesign #1 奖
#1 奖 € 1,500 被授予给Invisipad
I loved working on this brief, really had to bring myself out of my ‘own skin’ and jump into a woman’s body for a female perspective
Thanks Kotex & eYeka
Clearly captures the benefit of Wearless and the visualisation fit with stockings and just like a second skin is apt.
Samira-Rafi #3 奖
#3 奖 € 400 被授予给The Puzzle
This visualisation of jigsaw and aligning it to the pad and fit with body as a perfect fit.