Power-Up in a Cup 比赛结束

查看 Power-Up in a Cup 比赛的结果


挑战

比赛概述

Create a compelling storyboard, to convince on-the-go Millennials of the Philippines that Dole’s Fruit Bowls are “Power-Up In a Cup!”.

Tell the story of how Dole’s Fruit Bowls are “Power-Up In a Cup!” for busy Millennials in the Philippines, who see fruit as being a relevant daily snack.

1-page storyboard.

阅读完整的比赛简介

10 获奖者 4 最受社区青睐 79 贡献者 131 被接受的作品 27 国家 8 语言
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Dole Dole

A big THANK YOU to Eyeka and to all the contestants who have invested their time and squeezed their brains' creative juices to come up with really interesting entries and ideas! This competition has definitely been a powerful and effective idea starter! It was rather difficult to narrow down the winning entries as there were exciting ideas from most of the boards that we see we can use for Dole Fruit Bowls! We are so excited to proceed to execution as we launch our new variants and bring to our markets' consumers a new option to POWER UP!

评审团奖金获奖者

由Dole 选择

msalomon
msalomon #1 奖
msalomon 1,193,120 创意积分
  • 平面设计
  • 插画
  • 创意写作
  • 标签与包装设计
  • 摄影
西班牙

#1 奖 € 2,500 被授予给Personal & Fresh Sunshine

We really liked the board's right amount of appeal, branding and communication. The entry has a strong potential to capture audience attention - creatively using color strengthen messaging of what Dole Fruit Bowls can bring in to a person and this being their angle of "power". This entry also supports the positive image of Dole as it uses "sunshine" for symbolism. This entry sparks many creative executions in our minds that can further strengthen the product's benefit and message.

Dole
85thoughts
85thoughts #2 奖
85thoughts 108,340 创意积分
  • 创意写作
  • 剧本写作
英国

#2 奖 € 1,500 被授予给Stairs

We liked the simplicity and straightforwardness of this entry - captures one's daily life full of challenging tasks that was augmented dose of Dole Fruit Bowls, you are equipped with what the "power" that one needs to go throughout the rest of the day, despite the energy that was put on everything one has accomplished.

Dole
aschmidt
aschmidt #3 奖
aschmidt 176,000 创意积分
  • 平面设计
  • 插画
  • 创意写作
  • 标签与包装设计
  • 摄影
  • 剧本写作
德国

#3 奖 € 500 被授予给DOLE: BEAT OF LIFE

This is a quite creative and interesting entry. We liked how the fruit bowls was used as an icon of sound and depicts a curious beat that entices the subject to get up and grab a bowl. This action in turn, gave the "power" needed for them to continue on their tasks.

Dole
the-inception
the-inception #4 奖
the-inception 129,360 创意积分
  • 平面设计
  • 动画
  • 创意写作
  • 标签与包装设计
  • 摄影
  • 剧本写作
意大利

#4 奖 € 500 被授予给Kite

The creative link between the relevance of fruit and the energy and power was truly creative. It sparks different ideas of execution that will make the board grab more attention and carry out a stronger message.

Dole
lugossyakos
lugossyakos #5 奖
lugossyakos 48,680 创意积分
  • 平面设计
  • 插画
  • 创意写作
  • 标签与包装设计
  • 剧本写作
匈牙利

#5 奖 € 500 被授予给The Best Part Of The Day

Very creative indeed. We liked the idea of creating an iconic sign that may be promising to use that shall arouse curiosity which will potentially build brand awareness and messaging. We also thought of linking the D symbol to a fruit cup held sideways! Now that's what sparking an idea in our mind means!

Dole
gi_leiva
gi_leiva #6 奖
gi_leiva 423,770 创意积分
  • 平面设计
  • 创意写作
  • 标签与包装设计
  • 剧本写作
阿根廷

#6 奖 € 500 被授予给Pale Energy

Simple, straightforward and universal. Effectively shows individuals that carry out different lives with one thing in common on that they both use up energy which needs to be replenished at the later part of the day. This is where Dole Fruit Bowls effectively comes in - giving back the "power" they need to carry out their daily lives.

Dole
kdovgun
kdovgun #7 奖
kdovgun 39,500 创意积分
  • 平面设计
  • 视频
  • 插画
  • 动画
  • 创意写作
  • 标签与包装设计
  • 摄影
  • 剧本写作
俄罗斯

#7 奖 € 250 被授予给"The charge of energy in one bowl" is the perfect snack for every day!

Very creative and realistic! This entry illustrates the reality of our daily challenges and when you come to think of it, can be broken down to mini-boards with all the same message - Dole Fruit Bowls is your perfect "power-up" snack companion for your daily struggles.

Dole
thechulun
thechulun #8 奖
thechulun 1,108,920 创意积分
  • 平面设计
  • 视频
  • 动画
  • 创意写作
印度尼西亚

#8 奖 € 250 被授予给Mission: Impossible

I loved it's powerful and relevant story - very creative to use the Mission Impossible execution and link Dole Fruit Bowls as the main tool to carry out "impossible" challenges and assignments.

Dole
tavoaxdonis
tavoaxdonis #9 奖
tavoaxdonis 108,980 创意积分
  • 平面设计
  • 插画
  • 动画
  • 创意写作
  • 标签与包装设计
  • 剧本写作
危地马拉

#9 奖 € 250 被授予给Alternate universe

I really appreciated the nice messaging that came with this board as it looks to 10 years and beyond and highlights on what the benefit of fruit can be in the longer run.

Dole
ma-create
ma-create #10 奖
ma-create 840,370 创意积分
  • 平面设计
  • 插画
  • 创意写作
  • 标签与包装设计
  • 剧本写作
俄罗斯

#10 奖 € 250 被授予给elevator

I enjoyed the creative execution of using an elevator to depict clear messaging of power - in times of power out, there is a Dole Fruit Bowl to power one up.

Dole

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