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比赛概述

Name McCafé’s brewed coffee range in the US

Create a unique & differentiated name for McCafé brewed coffee to help it become a more popular coffee destination in the US.

Names + answers - Please use the Submission Template on the Upload page

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评审团奖金获奖者

由McDonald's选择

mnikiforova1974
mnikiforova1974 #1 奖
mnikiforova1974 122,650 创意积分
  • 创意写作
  • 标签与包装设计
  • 剧本写作
俄罗斯

#1 奖 € 1,100 被授予给DS37222_for_C11442

Thank you for your submission! We really liked the colloquial wordplay (i.e. cup of joe/cup of joy), and how it captured our new brand positioning quite simply. Congrats!

McDonald's
Constantino
Constantino #2 奖
Constantino 130,050 创意积分
  • 平面设计
  • 插画
  • 动画
  • 创意写作
  • 标签与包装设计
  • 剧本写作
菲律宾

#2 奖 € 800 被授予给DS35212_for_C11442

Thank you so much for this awesome opportunity.

Thank you for your submission! We really liked the use of the Spanish language to elevate the brand - and the words you picked worked well with the product proposition.

McDonald's
msocm97
msocm97 #3 奖
msocm97 17,840 创意积分
  • 平面设计
  • 插画
  • 创意写作
  • 标签与包装设计
  • 摄影
  • 剧本写作
葡萄牙

#3 奖 € 400 被授予给DS36897_for_C11442

Thank you for your submission! We really liked the focus on "premium" with the words you chose.

McDonald's

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