A new value menu for McDonald’s US. 比赛结束
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比赛概述

Invent the next McDonald’s value menu!

Invent the next McDonald’s value menu!

Easy Submission Form: visual + answers

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54f0b855f62d4c11bd8785db49c74c76

McDonald's Mcdonalds

Thank you so much everyone who participated. Your input was highly valuable and really insightful, interesting, and unique. The approaches you all came up with to solve for the challenge were thoughtful and well articulated. All of your hard work is much appreciated. Thank you so much.

评审团奖金获奖者

由McDonald's选择

ma-create
ma-create #1 奖
ma-create 902,950 创意积分
  • 平面设计
  • 插画
  • 创意写作
  • 标签与包装设计
  • 剧本写作
俄罗斯

#1 奖 € 1,250 被授予给DS47217_for_C11542

Our client really liked the uniqueness of of the more you order the more you save. It will really help them think about driving incrementality and promote people to order more from the Value Menu to make a complete meal and feel valued and rewarded.

McDonald's
Voine
Voine #2 奖
Voine 39,130 创意积分
  • 平面设计
  • 视频
  • 插画
  • 动画
  • 创意写作
  • 标签与包装设计
  • 剧本写作
罗马尼亚

#2 奖 € 900 被授予给DS47047_for_C11542

Flipping the narrative with beloved McDonald's fries being the hero. It was also unique how upon buying a fry you "unlocked" special savings and encouraged people to make a meal or combo in a way no other fast food restaurants are doing right now.

McDonald's
conceptionredaction
conceptionredaction #3 奖
conceptionredaction 151,720 创意积分
  • 创意写作
  • 剧本写作
澳大利亚

#3 奖 € 600 被授予给DS45574_for_C11542

The idea of unlocking savings. So by ordering a meal you unlock special pricing on an assortment of other items. The client quite liked the idea of "unlocking savings" to represent value in a new way.

McDonald's

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  • kashkasiri

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