查看 Positivity through Energy 比赛的结果
Bring to life the virtuous circle of energy & positivity for Berocca’s next campaign!
Create a simple, eye-catching poster that convinces people that taking Berocca every day gives them a wonderous, serendipitous feeling of interconnected energy & positivity.
Poster with a headline + answers to questions, Easy Submission template.
C1G1 #1 奖
#1 奖 € 3,000 被授予给BEROCCA DAILY PERFORMANCE
We love the creativity behind the use of Australian animals in the visual highlighting different tasks that they use Berocca for, highlighting both mental and physical energy (travel, office, laboratory, music). The use of the lid opening and the light coming out really brings the positive energy message and we can use this in multiple channels being on social or display and during Australia day or with our Chinese consumers on social. It is also different and stands out.
jamesdesign #2 奖
#2 奖 € 1,000 被授予给firing on all cylinders
Really enjoyed working on this contest a I use Berocca regularly and I credit it for enabling me to create great ideas for these contests!
The imagery of Berocca on the cylinders is a clear message that would resonate with our male consumers, fitting in with the demographic of tradies/ car enthusiasts. Energy is coming through the power cylinders this can be both mental and physical and is it mechanic that drives energy.
joaogeada #3 奖
#3 奖 € 500 被授予给puts you in charge
The Puts you in charge message is more around a “help yourself” or “better me”. We like how it puts a question to the consumes that is relevant to all different demographics. The use of charging brings the message of energy in a different way and is more about health and well being and putting yourself first which we like.