ABSOLUT VODKA: Create an alcoholic beverage inspired by local elements of Asia 比赛结束
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Let’s Invent an iconic alcoholic beverage product inspired by local elements of Asia!

€ 2,500
比赛在2022年3月06日结束
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From ancient times to the present days, in Asia, alcohol drinking is linked with changing entertainment cultures to enhance enjoyment with friends. Different from drinkers in western countries with higher drinking frequency not limited to specific time and place, the drinking culture (for imported alcohols) is at developing stage and usually driven by specific occasions and needs relate when they are having fun outside, or in-home party to connect, bond with friends.

But today, more and more people drink to boost happiness, yet they become more mindful of preserving health. Drinking imported spirits is also a badge of premium lifestyle/ sophistication and is a natural social lubricant in a group settings. It is also interesting to know, when selecting alcohols, drinkers in Asia would consider flavors, sensorial experience, popularity, and if it fits the occasions.

As the leading brand of premium vodka, Absolut Vodka see this as an opportunity to tap into the identified opportunity across Asia markets - the growing appreciation on “local inspired” leveraging local culture and ingredients to capture the growth momentum and strengthen our status when it comes to convivial occasions.

With this being said, Absolut Vodka wants to invite you to invent a new vodka, vodka-based spirit drink, or vodka-based liqueur inspired by local elements of Asia. Are you up for this challenge?

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