结果 | 可口可乐 - 活力清爽 – 用你个性的方式去诠释可口可乐的 “活力清爽”

查看 Coca-Cola - Energizing Refreshment 比赛的结果

案例分析：Interpreting Coca-Cola’s energizing refreshment

挑战

比赛概述

Interpreting Coca-Cola as an Energizing Refreshment

Coca-Cola, the iconic brand is inviting you to be a part of its celebration as the energizing refreshment.

Now Coca-Cola empowers you to unleash your creativity by showing us how you can interpret Coca-Cola as an energizing refreshment in whatever style or format you like.

It can be in the form of a video/animation, design/illustration, or photo!

5 获奖者 1,586 贡献者 2,616 被接受的作品 74 国家 10 语言

Coca-Cola Coca-cola

"The quality far surpassed our expectations. This had a ripple effect on our organisation in the way we do things, the way we access creative concepts and fresh ideas." - Leonardo O'Grady, IMC Director ASEAN

评审团奖金获奖者

由Coca-Cola选择

视频类别

protonsanon #1 奖

protonsanon 0 创意积分

视频
创意写作

新西兰

#1的€ 24,000奖

When I entered this contest, I was a student in my last year of a commerce degree. I used my eYeka entry to help get a job at an advertising agency which was a dream come true for me. I wanted to enter because it was a good way for me to hone my craft and scratch my creative itch. I think the idea was born out of trying to imagine how my small home town could become a bit more exciting and a desire to practice some newly-acquired AfterEffects skills. When I learned I'd won $30,000 you might think I had a crazy big party, but no, I bought me and my flatmates pizza for dinner. I saved the prize money and recently spent it travelling Latin America for 6 months which created some of the best memories of my life so far.

When I entered this contest, I was a student in my last year of a commerce degree. I used my eYeka entry to help get a job at an advertising agency which was a dream come true for me. I wanted to enter because it was a good way for me to hone my craft and scratch my creative itch. I think the idea was born out of trying to imagine how my small home town could become a bit more exciting and a desire to practice some newly-acquired AfterEffects skills. When I learned I'd won $30,000 you might think I had a crazy big party, but no, I bought me and my flatmates pizza for dinner. I saved the prize money and recently spent it travelling Latin America for 6 months which created some of the best memories of my life so far.

Coca-Cola