可口可乐 - 活力清爽 比赛结束

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案例分析:Interpreting Coca-Cola’s energizing refreshment

找到更多关于Coca-Cola的成功故事

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比赛概述

用你个性的方式去诠释可口可乐的 “活力清爽”

可口可乐诚意邀请你加入到“活力清爽”的行列。

告诉我们,你如何用你个性的方式去诠释可口可乐的 “活力清爽”? 任何方式、任何创意。

你可以通过视频/动画,可以通过设计/插画,还可以通过摄影作品来展示。

5 获奖者 1,586 贡献者 2,616 被接受的作品 74 国家 10 语言
42da83aea3c24673ad0c5cda67ed773c

Coca-Cola Coca-cola

"The quality far surpassed our expectations. This had a ripple effect on our organisation in the way we do things, the way we access creative concepts and fresh ideas." - Leonardo O'Grady, IMC Director ASEAN

评审团奖金获奖者

由Coca-Cola选择

视频类别

protonsanon
protonsanon #1 奖
protonsanon 0 创意积分
  • 视频
  • 创意写作
新西兰

#1 奖 € 24,000 被授予给Power Up

When I entered this contest, I was a student in my last year of a commerce degree. I used my eYeka entry to help get a job at an advertising agency which was a dream come true for me. I wanted to enter because it was a good way for me to hone my craft and scratch my creative itch. I think the idea was born out of trying to imagine how my small home town could become a bit more exciting and a desire to practice some newly-acquired AfterEffects skills. When I learned I'd won $30,000 you might think I had a crazy big party, but no, I bought me and my flatmates pizza for dinner. I saved the prize money and recently spent it travelling Latin America for 6 months which created some of the best memories of my life so far.

When I entered this contest, I was a student in my last year of a commerce degree. I used my eYeka entry to help get a job at an advertising agency which was a dream come true for me. I wanted to enter because it was a good way for me to hone my craft and scratch my creative itch. I think the idea was born out of trying to imagine how my small home town could become a bit more exciting and a desire to practice some newly-acquired AfterEffects skills. When I learned I'd won $30,000 you might think I had a crazy big party, but no, I bought me and my flatmates pizza for dinner. I saved the prize money and recently spent it travelling Latin America for 6 months which created some of the best memories of my life so far.

Coca-Cola

摄影类别

garychan
garychan #1 奖
garychan 0 创意积分
  • 平面设计
  • 插画
  • 创意写作
  • 标签与包装设计
  • 摄影
香港

#1 奖 € 12,000 被授予给Catch Me If You Can!

设计类别

kluster
kluster #1 奖
kluster 20 创意积分
  • 平面设计
  • 插画
  • 创意写作
  • 标签与包装设计
意大利

#1 奖 € 8,000 被授予给cocacola1

kluster
kluster #2 奖
kluster 20 创意积分
  • 平面设计
  • 插画
  • 创意写作
  • 标签与包装设计
意大利

#2 奖 € 4,000 被授予给cocacola2

kluster
kluster #3 奖
kluster 20 创意积分
  • 平面设计
  • 插画
  • 创意写作
  • 标签与包装设计
意大利

#3 奖 € 4,000 被授予给cocacola3

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