迷你奥利奥 比赛结束

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案例分析:Positioning Mini Oreo on The Market

找到更多关于Mini-Oreo的成功故事

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比赛概述

你刚刚创造了迷你奥利奥,并希望你能把它介绍给全世界!

通过一个平面广告,告诉我们迷你奥利奥的美妙之处!
试想想迷你奥利奥的所有特点,然后选择其中一个最吸引你的发挥,让你的广告生动有趣。我们的目的在于让大家相信迷你奥利奥是他们最佳选择!

4 获奖者 272 贡献者 516 被接受的作品 42 国家 11 语言
8a91cb3a5d7e49db8770f960df3a68a7

Mini-Oreo Mondelez

Dear Community,

We (the EU Oreo team, sat in our little Paris office…), wanted to thank you all across the world for the amazing contribution to our Mini-Oreo project !! We have been honestly overwhelmed by the great responses we’ve received. Both in term of number of proposals and in quality of execution.

It has been a pleasure and a lot of fun to look through the hundreds of print advertising you’ve submitted. Not 2 creative ideas were similar, and you brought a lot of humour, emotion, and creativity to your work.

And more importantly, you gave us a lot of insights in term of how to position our Mini-Oreo cookie. So we wanted to warmly thank you for that.

It sounds like such a ‘cliché’ if we say it was very hard for us to reduce 500 submission to only 4 winners, but it truly truly was ! So a big apology to those of you who are not in our final 4 list – we guarantee you that it certainly wasn’t for lack of creativity !

So thanks again for all your help & enthusiasm on this project.

We wish you all the best for your next submissions.

Kind regards

The Oreo team :)

评审团奖金获奖者

由Mini-Oreo选择

butterflyhy
butterflyhy #1 奖
butterflyhy 700 创意积分
  • 平面设计
中国

#1 奖 € 3,800 被授予给Little girl

garygeorgec
garygeorgec #2 奖
garygeorgec 126,530 创意积分
  • 平面设计
  • 视频
  • 插画
  • 动画
  • 创意写作
  • 标签与包装设计
  • 摄影
菲律宾

#2 奖 € 1,300 被授予给MINI PLEASURE series 3

FlorentSabatier
FlorentSabatier #3 奖
FlorentSabatier 36,230 创意积分
  • 视频
法国

#3 奖 € 630 被授予给C'est si bon d'être petit !

Chandandesigner
Chandandesigner #4 奖
Chandandesigner 78,610 创意积分
  • 平面设计
  • 插画
  • 标签与包装设计
印度

#4 奖 € 630 被授予给When things become smaller 2

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