Nokia N9 比赛结束

查看 Nokia N9 比赛的结果


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案例分析:Driving consumer engagement on social media with the Nokia N9

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挑战

比赛概述

如果生活能简单得像刷卡那样,你能一下子滑到生活中最美好的时刻,跳过一切单调的、复杂的、让人厌烦的事情,把其他人留在身后,那该多好!让我们介绍全新的Nokia N9,以及它创新性的“无按钮” swipe gesture滑动手势功能。

创作一个有趣的视频或者动画,向我们展示:通过一个真实生活中的滑动手势,你可以让场景如你所愿,变成属于你的优势!

格式:
不超过45秒的视频或者动画

3 获奖者 41 贡献者 42 被接受的作品 17 国家 7 语言

评审团奖金获奖者

由Nokia选择

picklepinch
picklepinch #1 奖
picklepinch 0 创意积分
  • 平面设计
  • 视频
  • 动画
菲律宾

#1 奖 € 3,750 被授予给Chicken

I discovered eyeka(.asia) in 2009 while I was looking for an online competition. Since then, I have been regularly checking the competitions on eYeka. I usually started with a concept, then listing down the elements that I need or elements that I think might be a problem, and then I proceed to the production up to post-production. LastIy, I work alone on my creations.

Good humour element and good explanation of swipe.

Nokia
zeltrine
zeltrine #2 奖
zeltrine 0 创意积分
  • 视频
美国

#2 奖 € 2,250 被授予给nokian9_abs_redux

I discovered eYeka 2 years ago through a video contest community site. I signed up and I’ve been receiving the emails ever since. Here’s our creative process that we’ve honed in the 4 years that my partners and I have been doing online video competitions:

We first decide which contests we would like to do. We pick by prize size and also if it has secondary prizes, execution difficulty, and fun factor. A commercial for an airline company is harder for a phone company, so a phone company gets our attention because it’s easier to execute a video for. As for fun factor, can we have fun with the idea? Can we make it humorous? If we can, then that contest takes precedent. We don’t like to make videos for stuffy, serious companies because those usually lead to boring videos.

After we decide which contests we’d like to do, we read the creative brief, and decide again if we really want to do the contest. If we say yes to the creative brief, then we take FIVE MINUTES and only five minutes to brainstorm ideas. We’ve discovered that if we take more than five minutes to find at least one good idea then we probably shouldn’t do the contest.

If we can’t think of a good idea in five minutes, then we put the contest in the back burner, and worry about it later. If we CAN think of a good or funny idea in five minutes, we will write them down. Then we start another round of five minutes and hone the idea. Finally, we write the script to fill in the details and prepare a day to shoot it.

I always work with my two partners Rocky Collins and Mario Reyes, and occasionally Gene Nagata. We’re all apart of Anchorbolt Studios, a small production company that we run. We shot it at an industrial loft and used an actress Rocky met recently, and Mario’s brother as the guy at the very end. For the “Blind Date” video, we engaged an actor that Mario knew.

We shot the whole video in 4 hours, starting at 8am and ending at 12pm on a Sunday. I was able to edit it in about 2 weeks and turn it in.

Good storyline with a real life example.

Nokia
Franzo
Franzo #3 奖
Franzo 60,680 创意积分
  • 平面设计
  • 视频
  • 动画
西班牙

#3 奖 € 1,500 被授予给NOKIA

I found eYeka while I was looking for video contests on the Internet, and it was a great discovery. Ever since I found out about eYeka, I checked it out to find any interesting contests. The creation process was easy because everything was stated in the brief and in the premise “turn a situation to your advantage, with a real life swipe”.

I think about situations that I would want to change in my day-to-day life with a simple swipe on the screen of my mobile phone. I recorded the video images with my wife, Cristina, and then I added some effects and composed the music. It was incredible because when we were recording the dinner scene, some people in my town launched fireworks! I took this opportunity to incorporate the visuals to my video and voilà!

Good product placement.

Nokia

Nokia N9 社区

看看比赛中所有的创意贡献者

Thank you everyone for your awesome entries on “swiping your life”. Nokia contest was a big success and it was all because of you! :D

41 个贡献者