欧舒丹 - 皮肤护理诊断 比赛结束

查看 欧舒丹 - 皮肤护理诊断 比赛的结果


挑战

比赛概述

帮欧舒丹想象一个合适的皮肤诊断工具去推荐最佳产品

普罗旺斯是地球上最美丽的地区之一。欧舒丹正是这样一个美丽的品牌:萃取了普罗旺斯的精髓,并提供一系列经过这一独特地区启发的高品质、自然、纯正和具有感官感受的美容产品。

我们给你的挑战是:想象一个全新的皮肤自我诊断工具,以建立一个新颖、自然和具有感官感受的方式,让欧舒丹根据不同的皮肤类型和美容目标,向女士们或男士们推荐最相关的欧舒丹美容产品。

格式:附有说明文字的视频、动画、故事板、插图。

3 获奖者 31 贡献者 37 被接受的作品 15 国家 8 语言

评审团奖金获奖者

由L'Occitane选择

clementime
clementime #1 奖
clementime 76,920 创意积分
  • 动画
加拿大

#1 奖 € 3,000 被授予给L'Occitane Skinscape

I discovered eYeka about two months ago while procrastinating on my final essays for university, which I now know has definitely paid off! I thought that the brief was very appealing due to sensory appeal of L'Occitane (combining the colors, scents and textures of the Provence landscape), the unique task at hand (creating a sign diagnosis tool) and the depth of creativity possible as a result. I was very inspired by the landscapes of Provence and developed my idea while researching its beautiful hills, flowers and scenery.

I think eYeka provides a valuable service to both companies and regular people who want to add a bit more creativity to their life. Winning this has motivated me to further develop my creative problem-solving skills, and I look forward to future call for entries on eYeka!

We selected this proposal because it was the most innovative combination of concept and design — it took a traditional question-and-answer format and added the dimension of drawing parallels to the changing landscape. Our brand is so deeply rooted in nature and the region of Provence, that to make the comparison between the layers of our skin, and the layers of the earth, is a natural connection.

L'Occitane
ludeblue
ludeblue #2 奖
ludeblue 30 创意积分
  • 平面设计
韩国

#2 奖 € 1,500 被授予给L'Occitane_skincare_Storyboard

I found eYeka through Facebook. I feel what eYeka wants from the participants through all the contests is CREATIVE IDEA which is what I focus on with my experience of web-agency as well. That is why I decide to join this contest. Through this contest, I come to reconfirm that the most important thing for this kind of work is not high technique but imagination, creativity and how to realize it!

We like this proposal because it is the only submission that starts with many products and then eliminates them gradually as you answer the questions. Many diagnoses do not reveal any products until the very end of the prescription, but to display many products at the beginning, the brand builds credibility in its wide offering, especially when experienced by new customers.

L'Occitane
rojesbastet
rojesbastet #3 奖
rojesbastet 95,440 创意积分
  • 平面设计
  • 插画
  • 创意写作
  • 标签与包装设计
  • 摄影
中国

#3 奖 € 500 被授予给feel the LOCCITANE(your secret)

I discovered eYeka when I was searching for design contest online, I found that most of the brands launching contests on eYeka website are famous and well-known to us. For the L'Occitane contest, I know the brand well so I decided to participate, as I can create some work from an ordinary consumer's perspective, to meet the brand culture and to satisfy consumers need.

I am really excited for winning this contest :) it's really encouraging! Love eYeka so much! Last thing I want to say is, I know there are so many great creators in eYeka, I should learn from all of you and hope we will all learn something here.

This submission was chosen because we like the idea of keeping a record or diary of ones skincare issues over a long period of time. In the same way that we keep medical records, keeping a record of our skin's progress and process is a great way to mark trends  and learn from our skin. It also speaks to the seasonality of skincare, and how customers can learn the routine of using different products at different times of the year.

L'Occitane

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