查看 La Signature Danone 比赛的结果
Montrez nous quelle est la mission de Danone en une photo accompagnée d'un slogan !
Danone a une mission, celle de nous apporter une vie plus saine et plus agréable, en proposant les meilleurs yaourts. Ce réel engagement pour la santé et le plaisir a fait de Danone, le leader mondial des produits laitiers.
Danone est aujourd'hui à la recherche de la meilleure façon de communiquer et de partager avec le monde cette mission et ces valeurs à propos de sa gamme de yaourts.
Votre défi est ici de mettre en scène les valeurs de Danone sous la forme d'un dessin (illustration ou photo) accompagné d'un slogan.
Format : photo et illustration.
Vous pouvez créer une animation, mais la longueur ne devra pas excéder 5 sec.
met_mangindaan #1 奖
I heard about eYeka few months ago from my friend. He told me eYeka shares good creative challenge from great companies around the world. As a start, me and him (an animator) create an animated video for Lenovo (be a doer) challenge. We have lost on that challenge, but I don't give up. I made an illustration for Stand for Japan and lost again. And as my third attempt, I asked my friend Rangga Immanuel (great senior art director) to join the Danone challenge. Actually it's not an easy task because I saw the brief challenge days before the deadline and we had not enough time to do some brainstorming session and exercises. We just shared the ideas via email in 2 days and I did the visual in 2 days. Based on the video profile attached on the brief and did some little research on the net, we did this concept.
We specially loved the positive energy and inclusiveness of the proposed visual. The author captured in a very creative way the intergenerational dimension of our products. Also glad for us to prize an author from such an important country for the future growth of Danone Dairy such as Indonesia.
howyee #2 奖
Happy to share my experience with you. Last year I resigned my job and would like to do something creative and relate to drawing. However, it is hard to find as I don't have art and design background. At that time, I found eYeka from Internet. Since I only know drawing, I could only participate the contest with illustration. My creation process is very simple. After studying the contest brief, I will draw out my first idea, then study again and elaborate more. Sometimes my idea may totally change. I think a detail brief could inspire more idea.
Great visual, its simplicity and its colors …Very meaningful print of actions and passion which are inside of a cup of Danone Yoghurt.
hunty #3 奖
I enjoy the challenge that all the contests provide. Having worked in the Advertising Industry as an Art Director for a lot of years before I had my car smash. I found that eYeka provides me with creative challenges that test my ingenuity, as I attempt to produce good ideas in a professional way without having all the technical back up I used to have. At the end of the day a good idea is what counts. Danone products are regular residents in my refrigerator and I felt I had a connection with the product and the visual answers the brief asked for. When I have decided to take part in a project I usually spend some time creating a theme board palette of ideas, colors and typography. My inspirations are drawn from every form of visual media, but most importantly from my love of the Fine Arts and Advertising. Most of the work that I do is done alone but there are occasions when I collaborate with musicians and film makers to produce a complete project.
The submission cough our attention by the power of a simple tag line. Simple but very meaningful words