雀巢咖啡 比赛结束

查看 雀巢咖啡 比赛的结果


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案例分析:Reinventing instant coffee, café style

找到更多关于Nescafé的成功故事

挑战

比赛概述

重新塑造具有咖啡馆风格的速溶咖啡

速溶咖啡,经过多年从一个罐子里的棕色粉末,最新发展成为独立的袋装包装,为人们提供拥有咖啡馆风格的产品,如拿铁或是卡布奇诺。可仍然有很多人渴望喝上一杯来自咖啡馆的咖啡(想想邻街的咖啡馆!)。咖啡馆的咖啡不单单是看起来不错,而且让人感觉咖啡有品质、具有独特的香气和诱人可口的泡沫,并且可以根据自己的口味享用不同的咖啡。

无时无刻、随心所欲地在家里喝上一杯具有咖啡馆风格的咖啡,这难道不是件绝妙的事?

我们给你的挑战是:取咖啡馆和速溶咖啡两者之所长,从产品的角度出发重新塑造速溶咖啡,让人们能在家中享受具有咖啡馆风格的咖啡!

格式:摄影、插画、素描、故事板和其他能表达你想法的视觉媒体。

3 获奖者 116 贡献者 138 被接受的作品 31 国家 9 语言
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Nescafé Nestle

“Our partnership with eYeka will enable new thinking and a fresh approach taking our
existing consumers, and using their ideas and their voice, to shape our brands for the future.’’

评审团奖金获奖者

由Nescafé选择

设计类别

kleww
kleww #1 奖
kleww 240 创意积分
  • 平面设计
  • 插画
  • 标签与包装设计
法国

#1 奖 € 7,500 被授予给Nescafé : mix and drink

Some months ago one of my friends told me about eYeka. I’ve never participated in the contests before, but she said it was about being very creative for well-known brands and as a freelance graphic-designer I liked the idea. I’m an instant coffee-drinker so this topic inspired me, as I’m too lazy to prepare a real home-made coffee or to go to a café. I’ve got inspired by Nutella products – small sticks and chocolates, I think their packaging as always fun. Anyway, thank you so much eYeka!

Morsy
Morsy #2 奖
Morsy 10 创意积分
  • 平面设计
法国

#2 奖 € 5,000 被授予给Nescafe

I knew eYeka through an email I received and I generally participated in contests for the money and possibility of making professional connections. I took part in this contest simply because I was inspired by the brief. Normally I create my media by using Illustrator and brain… Thinking, I mean. I usually work alone and I get inspiration from luxury stuffs, everyday life, and urban lifestyle.

Phixel
Phixel #3 奖
Phixel 430 创意积分
  • 平面设计
  • 视频
  • 插画
  • 动画
  • 创意写作
  • 标签与包装设计
  • 剧本写作
阿尔及利亚

#3 奖 € 2,500 被授予给Nescafe Mix-it-Free

I have known about eYeka through a friend. I like to participate in eYeka’s contests because of challenges. Sometimes some creative briefs are very hard to answer to… and this is the very exciting part i like ! The Nescafé contest was especially fun. Making a packaging or an idea for one of the most greatest brand in the world is just awesome! I usually use Illustrator and photoshop to create medias. this is the last part of the process. the first one is to makes researches (a lot of researches!!!) to be sure to understand the subject you want to work on. Inspiration is…well… a very large field to play in! everything inspires me in general. for this contest, for example, i went through reading scientific articles on the internet about coffee !!! I often worked in a team when i was an agency’s Art Director. Now that i’m a freelancer, most of the time, i work alone. THANK YOU VERY MUCH EYEKA! YOU ROCK!!

雀巢咖啡 社区

看看比赛中所有的创意贡献者

Well done, guys! You have successfully helped Nescafé re-invented instant coffee with a new product idea. We received a lot of nice entries where they show really unique ideas we’ve never seen before. Creativity at its’ best!

116 个贡献者