舒适创4纪钛剃须刀 比赛结束

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案例分析:Boosting Schick's ROI with "titanium-grade" videos

找到更多关于Schick Quattro的成功故事

挑战

比赛概述

向我们展示“钛”如何给你意料不到的优势

提示: 你必须阅读完整比赛简介了解比赛要求,而并非只从摘要中了解。

钛是一种令人吃惊的金属。它和钢铁一样坚硬,但却轻了42%,所以含钛的“钢铁侠”在能维持所需要的强硬度同时,也变得更灵活。它是惰性金属所以能长久保持它的属性,这使得它比钢或其他金属更耐用、更持久。因此,如果你得到一个钛的古董,发觉它看起来并不像应有的那么古老,不要感到惊讶,它或许是真古董。

因为结实并耐用,钛真正有可能在你需要的时候改变你和你的生活。

向我们展示一个引人入胜、阳刚的、幽默的或具有感情的瞬间——当钛通过改变你生活中的某件物品让它变得更结实和耐用时,给你带来未曾意料好处的瞬间。

格式:不超过60秒的视频/动画、设计、插图、摄影。

阅读完整的比赛简介

6 获奖者 82 贡献者 112 被接受的作品 30 国家 9 语言
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Schick Quattro Energizer

“Each of these ideas touched us in a different way but all had one thing in common: they had high engagement and quickly brought the issue around “transformed with titanium” to light. The three videos are quite different from one another in tone and manner, but all three had something in common – a common day situation or your average person who unexpectedly experiences the durability or sharpness of titanium.

At Schick we work hard to be “real, approachable, and authentic – these spots captured that essence for us. That came through in a lot of the submissions actually. The design commonalities were two fold: 1) they stop you because they visually ask you to reconsider the norm. The slight sexual innuendo in two of them we felt led to shareability while the third design is particularly good at defining the key message that with titanium the expected does not happen at a glance.

Great submissions, great inspiration for our brand!”

"eYeka's co-created videos offered unexpected, leftfield creative approaches yet performed strongly against our campaign KPIs." - Geoffrey Pickens, Men’s & Shave Prep Segment Director, Energizer Asia Pacific, inc.

评审团奖金获奖者

由Schick Quattro选择

视频类别

Usyaev
Usyaev #1 奖
Usyaev 69,120 创意积分
  • 视频
  • 创意写作
  • 摄影
俄罗斯

#1 奖 € 10,000 被授予给SCHICK moment

I knew eYeka about one year ago, and I immediately talked to myself that I would love to take part in the competitions. I participate in competition, because I want to show that you can create good jobs that will win. In this competition, I want to show that there are situations in life that many of us have faced, they are funny, sometimes annoying.

I feel a great lift emotionally, when I knew I won. Usually I’m trying to skip the competitive activity in itself and the surrounding reality, sometimes I watch videos, read books and scientific facts to get inspiration. Finally, after a few days of gestation, idea is born something worthwhile. The inspiration I get are from friends around me, events that are happening in my life,  and books, movies. I have a team – They help me with the details of the script, creating music background, and with the shooting process.

Capn_Polyester
Capn_Polyester #2 奖
Capn_Polyester 5,050 创意积分
  • 视频
新西兰

#2 奖 € 6,000 被授予给My Axe is Blunt! 2

I found eYeka by searching from the internet, I have entered two contests and won prizes for both.

I think it’s a great way to have a fun project that will hopefully pay at the end. I participate in this contest because the brief looks fun.

When I found out I won, I was super happy, money this time of year is great! I usually shoot on a 550d DSLR camera and edit with Final Cut Pro, I try to think outside the box, come up with solutions that wouldn’t be available from a typical ad agency. I used to work alone but I’ve now got a producing partner called Doug who is ace!  hopefully we will be making loads more contest entries in the future.

FlojoArt
FlojoArt #3 奖
FlojoArt 23,590 创意积分
  • 平面设计
  • 视频
  • 插画
  • 动画
德国

#3 奖 € 4,000 被授予给Razor

I am now exactly one year at eYeka! And what I can say?! It really changed my way to work, my self-confidence, my life!
Next year I will start to study 3D Animation! Without eYeka, it would not be possible!

It is everytime an amazing feeling to get a prize! Not just because of the money! It always gives me the feeling that I am on the right way!
I wish eYeka and all the eYeka-artists a happy new year and a creative year 2013! Thank you for the great year! And thank you Schick and eYeka for this prize!

设计类别

LucasOttoMuller
LucasOttoMuller #1 奖
LucasOttoMuller 540 创意积分
  • 平面设计
  • 插画
阿根廷

#1 奖 € 5,000 被授予给Schick Titanium - LOM

A friend of mine sent me the link of the eYeka site and I started exploring all the contests. This is the fourth contest I participate in my life. Before this, I never considered participating. I think it is a great way to get your work exposed to many people and get valuable feedback.

The reasons I  participate in this contest are: First, I was attracted by the product of the brand, and Second, when I read the brief, I thought it was a good start to develop an idea.

I could not believe it when I got the news that I won, I had to read the email twice to make sure it was real. I thought I made a good work, I was satisfied with it, but didn’t expected to win the first prize. There are many talented professionals in this area and and competition is really hard. It’s a great motivation to continue participating!

To create my work, I always start with a pencil and any piece of paper I find, wherever I am: If I have an idea worth drawing I just make a rough sketch and put it in my pocket. Then I look for some reference material so as to develop the idea, but it is always a very organic process, I make so many changes that sometimes I get a very different outcome compared to the initial idea.

I get inspiration from really anything that get’s my attention. walking on the streets, news, magazines, advertising, internet, movies, books, stories, etc. The more things you do and see,  the more resources you have in your mind.

I usually work alone, but sometimes you require others to collaborate. I think a balance between them is the best. No matter how you work, interaction is one of the most important things for growing as a professional.

matocg
matocg #2 奖
matocg 68,740 创意积分
  • 平面设计
  • 插画
  • 动画
  • 创意写作
捷克共和国

#2 奖 € 3,000 被授予给TITANIUM BED

I was really excited when I found out that my first entry on eYeka won in the 2nd  place! I prefer 3D CG and it was really great medium for this contest.
First few days I was just thinking about ideas, then wrote out 2 of them i liked the most and I worked alone several hours (i really enjoyed) for this one to finish it… it was definitely worth it! Anyway I would LOVE to see other contestants’ entries :-)

Yunganghui
Yunganghui #3 奖
Yunganghui 8,600 创意积分
  • 平面设计
韩国

#3 奖 € 2,000 被授予给titanium can

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