互动的力量 比赛结束

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案例分析:Tapping Into Consumers' Ideas to Accelerate Innovation In Oral Care

找到更多关于Oral-B的成功故事

挑战

比赛概述

用第一把互联网牙刷彻底改变口腔护理!

说到口腔护理,大多数人都把它当作理所当然的。保护我们的牙齿并不令人兴奋,大多数人都忽视他们的口腔健康,因为他们并不确定是否做得正确。 告诉我们:一个可以连接互联网的电动牙刷如何能够让你的生活变的更好。

作为你的创意的一部分,想象一下这个牙刷可以如何帮助诊断出潜在的健康问题。

格式: 平面作品(PPT演示文稿、插画类、图片类......)

3 获奖者 63 贡献者 67 被接受的作品 24 国家 10 语言
A316bb6965984c968cb68cd9544263de

Oral-B P&g

Thanks to the richness of the ideas, we have successfully made interactivity the new vector of innovation for Oral-B.
It opened thousands of opportunities that are now feeding our Initiative Master Plan.

Thank you all for such a creative input!

评审团奖金获奖者

由Oral-B选择

ypp1117
ypp1117 #1 奖
ypp1117 143,770 创意积分
  • 平面设计
  • 插画
中国

#1 奖 € 1,500 被授予给PacoYao-The first connected toothbrush

Actually I did expect winning in this contest; I hope you don’t find me arrogant :)When I saw the brief, I already have some ideas. So I couldn’t wait to start thinking of the ideas, even when I was in the bathroom. I came up with many ideas especially when I was brushing my teeth. During my creation, I revised my entries for many times and then continued to add in new ideas, it was great fun when creating entry for this contest! I found eYeka two years ago, but I was very busy so I didn’t participate a lot, but I check out the eYeka website almost everyday, it becomes part of my life now. Thank you eYeka for providing such a great platform for us, I am sure we will be more interested in joining the future contests. Lastly, I really hope eYeka can provide winning certificate for the winners, that will be perfect!

moebius
moebius #2 奖
moebius 25,010 创意积分
  • 平面设计
  • 创意写作
  • 标签与包装设计
西班牙

#2 奖 € 750 被授予给LETS PLAY

I’ve only been a couple of months participating in eYeka and I`m really excited about it. It is a great experience being part of a community as creative as this. There are really good people creating and with a lot of imagination. I come from the real estate advertising world but here you find a wide variety of topics and sectors that helps to develop my creativity skills. As to the contest, it has been very useful for me to observe the attitude of my children about brushing their teeth. I think that to observe is essential in any creative process.

thaubyas
thaubyas #3 奖
thaubyas 7,080 创意积分
  • 平面设计
  • 插画
  • 动画
  • 创意写作
法国

#3 奖 € 250 被授予给oral care connect

I work in a design collective called "dafox" which aims to make design and communication accessible to all. With the internet and touch screens, a lot of new experimentations are possible, and we want to encourage this experimentation. eYeka is a fabulous playground to experiment new ideas, and in this contest I liked the fact that I could really experiment by adapting game mechanisms to oral care, which is not the most fun chore in our daily life. When I found out that I won, I was surprised and happy because it acknowledges the quality of my ideas, which is always pleasant. I donated all the prize money to a French charity called Reporters Sans Frontières because it's a social cause I deeply care about.

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