可口可乐 比赛结束

查看 可口可乐 比赛的结果


挑战

比赛概述

向我们展示:你最近一次尝试新事情是什么时候?

注意:请阅读全部比赛简介以了解比赛要求,而并非只从比赛摘要之中。

生活中充满了“第一次”。 “第一次”打开通往可能性的大门。它使我们有动力尝试新事物,探索新经验。保持对尝试新体验的勇气和好奇心可不容易。走出第一步总会有一些犹豫和迟疑。但是你最近一次尝试新事情是什么时候呢?

通过一个原创的、吸引人的、高品质的微电影,向我们展示:受可口可乐的启发,你最近一次尝试新事情是什么时候?

3 获奖者 90 贡献者 93 被接受的作品 24 国家 10 语言

评审团奖金获奖者

由Coca-Cola选择

dreamcatcher
dreamcatcher #1 奖
dreamcatcher 22,770 创意积分
  • 平面设计
  • 视频
  • 动画
美国

#1 奖 € 24,000 被授予给100 First Times

I am a director for “Freakin Rad Films” an independent online video production company. We've worked on dozens of fun independent videos for our own YouTube channel “FreakinRad” as well as many other videos for clients and online video contests. I've personally been working in the documentary world for over a decade, but also enjoy sci-fi, fantasy and action adventure fiction work. We are putting together a feature film in 2014 that takes place in the near future.

Filmmaking and storytelling are my passion and I felt so honored to be able to represent Coca-Cola with my work.

Marcs
Marcs #2 奖
Marcs 27,310 创意积分
  • 平面设计
西班牙

#2 奖 € 6,000 被授予给There is always somethings to do for the first time

We were enthusiastic about the idea of taking part in a worldwide contest for such a famous brand. It was a great challenge for a small team like us but we trusted our idea and wanted to make it real.

It was exciting to help someone to do something for the first time and watch and capture his impressions and feelings so closely. We had lot of fun with the protagonist and it was a huge satisfaction for us making one of his dreams come true. It was just a gift. We lived and enjoyed a nice story, but we also made our work true and we are very happy and proud of it.

cistudios
cistudios #3 奖
cistudios 2,020 创意积分
  • 平面设计
  • 视频
  • 插画
  • 创意写作
  • 标签与包装设计
美国

#3 奖 € 3,000 被授予给Joy of Coca Cola

We were really excited to do this ad. As its kind of a person story to me. Me and my brothers did this when we were growing up. Coke bottles always make the perfect bottle rocket holders :) this was one of my earliest childhood memories. Film-making is always best when it is done with a team, and we were really excited to produce this spot and have fun while doing it.

We are always looking on Eyeka for fun and challenging spots to create and this one was a great fit. We always create media with a good story. That is always the first thing. Story is king. Everything else is secondary and that is our film making approach. :)

We are so excited to take 3rd place

可口可乐 社区

看看比赛中所有的创意贡献者

We received more than 90 entries and one of the winning entries was that of Marcos Pitarch and his colleague Borja Castelló.

His winning entry features Joaquìn Anton, a 75-years old man who had never seen the ocean in his entire life. The video shows how Marcos and his team brought Joaquìn to the sea, capturing this beautiful experience of a man who spent his entire life in Santa Cruz, Spain, without ever getting to hear the sound of waves. His dream of visiting a beach for the first time came true.

Coca-Cola featured the winning mini-film on its brand content channel Coca-Cola.tv in Latin America, bringing Marcos and his team the recognition that the spot deserved.

The story was also featured on the Spanish television, as you can see in the following spots, garnering the creators fame and recognition for a beautiful “First Time” story.

90 个贡献者