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挑战

比赛概述

让冷成为最热的潮流!

冷,常常不是人们喜欢且追寻的。当涉及到天气、食物或游泳池的温度时,我们常常喜欢温暖!

但是,在有一个领域,冷,可以带来好处……那就是洗衣!Ariel (在美国是Tide,在意大利是Dash)有一种洗涤剂,即使是在30°C甚至更低的温度下,都能出色地清洁衣物!这对你的衣物、你的钱包以及环境都有益。

通过一个令人惊喜和有趣的故事,讲述冷比热更有利,并帮助我们使"冷"成为最热的潮流。

格式:不超过30秒钟的视频或动画。

3 获奖者 87 贡献者 93 被接受的作品 29 国家 9 语言
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Ariel P&g

Thank you all for your entries into the Ariel “make cold the next trend” contest. We were impressed with the overall quality of the entries and the original thinking behind some of the executions on how to bring the benefits of cold to life in an interesting way. The 3 winners were selected on the basis of their originality and being able to show the benefits of cold in the laundry category and beyond. Well done to the winners and all the entrants for their great work!

评审团奖金获奖者

由Ariel选择

Dosco
Dosco #1 奖
Dosco 4,540 创意积分
  • 平面设计
  • 视频
法国

#1 奖 € 8,000 被授予给ARIEL FOR EARTH

In researching for this contest, on the website of Ariel, I found a phrase that says: “A little action for the environment”. Then an idea that a polar bear tries to block people to do something “hot” has come to mind.

kegcheck
kegcheck #2 奖
kegcheck 6,030 创意积分
  • 视频
美国

#2 奖 € 5,000 被授予给Mountain Laundry

A while ago I was backpacking in Wales (that is where the background images are from) and upon reading the brief for the contest, I remembered my trip and thought it would make for a good commercial. The video was shot on a green screen with someone off screen holding a leaf blower on the actors for the wind effect. Thanks!

shu_wu
shu_wu #3 奖
shu_wu 142,550 创意积分
  • 动画
  • 创意写作
  • 剧本写作
中国

#3 奖 € 2,000 被授予给Ariel

Ariel 社区

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