雀巢咖啡® 比赛结束

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比赛概述

用你理想咖啡的新概念让我们眼前一亮吧!

咖啡是世界上被消费最多的饮料之一。除了其诱人的香气和味道,很多人喜欢咖啡带来的提神效果。或冷或热,或长或短,口感甜,泡沫丰富,加奶或者不加,一杯咖啡给你提供一个温暖的情感体验,使它成为很多人日常生活中不可或缺的乐趣。每个人似乎都知道好咖啡是怎样做出来的,但是我们相信理想的咖啡还没有被发明出来! 现在是时候把咖啡提高到一个新的水准,让它成为未来的大趋势!

用一个100%黑咖啡产品的原创创意让我们眼前一亮,这个产品能让你每天自己准备,带来咖啡体验新层次的享受,更多的个性化以及更加提神。

格式:包括插画或设计以及描述的作品

阅读完整的比赛简介

3 获奖者 120 贡献者 145 被接受的作品 27 国家 9 语言

评审团奖金获奖者

由Nescafé选择

Gilower
Gilower #1 奖
Gilower 71,340 创意积分
  • 平面设计
  • 视频
  • 插画
  • 动画
  • 创意写作
  • 标签与包装设计
西班牙

#1 奖 € 8,000 被授予给Nescafé Spoon&Go

AnnaNThang
AnnaNThang #2 奖
AnnaNThang 1,057,330 创意积分
  • 平面设计
  • 插画
  • 创意写作
  • 标签与包装设计
  • 摄影
美国

#2 奖 € 5,000 被授予给Café Cubes

I was very excited to be selected as the second place winner of the Nescafe contest. To reach my winning concept, I spoke with my mother- who is a big fan and supporter of coffee! We began discussing convenience and on the go uses. We drank coffee... we thought about it. I mean really thought about it. How can it be delivered in a few form? I began to think about camping outdoors, and what type of product would benefit me when I didn't have a clean spoon! Together, my mom and I came up with a concept in which the coffee is packed into a cube and comes complete with a stirring stick. It's something I would actually use. eYeka has been a pivotal destination in my career. The prizes and clients cannot be matched anywhere online. We are given extraordinary opportunities with world famous clients. The prizes are the highest anywhere on the net. The clients are the biggest. No one can top eYeka. So glad I found them.

Gaetan_Uytterhaegen
Gaetan_Uytterhaegen #3 奖
Gaetan_Uytterhaegen 19,710 创意积分
  • 平面设计
  • 视频
  • 插画
  • 创意写作
  • 标签与包装设计
英国

#3 奖 € 2,000 被授予给Nescafé Crush

I am a creative (copywriter/art director) working in a top advertising agency in London. I like to think that I’m one of those people lucky enough to get to do what they love for a living, which in my case is coming up with ideas, doing lots of writing and seeing my ideas come to life. Whenever I have the time, I love checking eYeka for new briefs. It really is a great platform for creative people to put their magical minds to good use!

My experience of the contest was really smooth (no pun intended). I remember reading the brief and instantly (seriously, none intended at all) having the idea which I then worked up and submitted. Unfortunately, there is no standard formula for ideas. It’s all about exposing your senses to as many incredible things as possible so that when you get asked a question, the connections in your brain can come up with a more original and inspiring answer.

Whenever I work on an idea, I like to put myself in the shoes of the final customer, not the judges. I also like to work on several projects at once so I can work on one then leave it aside for a while whilst I work on others. If I still like an idea when I come back to it, I click upload. If not, it’s back to the drawing board!

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