结果 | AIDES 女用避孕套 – 让人们改变他们对女用避孕套的看法。

查看 AIDES 女用避孕套比赛的结果

案例分析：An Impactful, Award-Winning Campaign To Promote Female Condoms

找到更多关于AIDES的成功故事

挑战

比赛概述

让人们改变他们对女用避孕套的看法。

制作一个原创的且可以共享的视频，以有趣或不落俗套、不可思议且令人愉快的方式来描绘女用避孕套。你的视频必须展示女用避孕套的优点，激发人们试用这种避孕套。

视频（没有时间限制）和动画（动画必须包含现实生活当中的元素）

3 获奖者 5 最受社区青睐 19 贡献者 20 被接受的作品 9 国家 5 语言

AIDES Aides

Thanks everyone for your contributions! It was a pleasure for us to see your creations. Know that they triggered intense debates among our jury! We hope that you won’t be too disappointed as all the choices have not always been easy to make. We also hope that this project will make you want to try the female condom)! Good luck and we hope to see you in a future project.

评审团奖金获奖者

由AIDES选择

niwina #1 奖

niwina 211,800 创意积分

视频

法国

#1 奖 € 5,000 被授予给Mets un Fémidom

I'm really happy because this is the first time that I win the first prize, I did not expect it. I preferred to create a music video because I think it's a good way to convey a message together with a touch of humor. I wanted to make an impression and make people remember the words or melody.

I did not know anything about the femidom before and this contest allowed me to get interest in it and discover it. I hope that the selected creations will allow to communicate more about the femidom because it's indeed a real alternative to the male condom!

The lyrics with double meaning, the quirky and unexpected twist, the light-hearted approach of hyper taboo subjects of sexuality and the highly viral potential are all the reasons that made us pick this video for top of the podium. Even the more hesitating people around us had to face the facts: the haunting chorus can be hummed for hours (or days!)! Or isn't it the best way to spread the message? In any case, this is a song that we won't forget ...

AIDES

Kallinger #2 奖

Kallinger 0 创意积分

视频

法国

#2 奖 € 3,000 被授予给Female condom - the clichés by Kim

I am very happy to have won the second prize. Contraception is still today the only way to protect against the AIDS virus. In this video, I wanted to highlight excuses that men like to use in order to avoid having to protect themselves. Gathering them all together and pronounced by a woman allow to better reflect the stupidity of the excuses. You can learn more about my work here: vimeo.com/kallinger

We liked this video because it shows with humor and accuracy the most common excuses given by men in order to avoid wearing a condom. It is as if we were there! More importantly, it invites women to take care of their own prevention: indeed empowering women is one of the key issues of the female condom, and this is what this video has perfectly targeted tactfully.

AIDES

fouodjivincent #3 奖

fouodjivincent 10,920 创意积分

平面设计
视频
动画
剧本写作

喀麦隆

#3 奖 € 2,000 被授予给C'était bien. bien.

I participate in the contest in general because cinema is my passion, then to train me and evaluate my skills. I specifically joined the AIDES competition because the Brief was clear. I didn't know AIDES before this contest. When I learned that I was one of the winners , I went crazy for
a few minutes and I even asked people to shake me and reassure me. To make me realize that it was not just a dream. My inspiration comes from my everyday life, discussions, comments, stays in my village and I also watch a lot of cartoons.
I like the team work so I do not work alone. Moreover we can not claim to be a filmmaker and work alone. When I have free time , I enjoy composing songs and music. Thus actually, all the musics from my videos are my own creations.

We liked this video for many reasons: the African public with which it will get a good response, the drawbacks of the female condom ridiculed, the invitation to be open-minded going further your first impressions and the women of the video, who again take the matter into their own hands. All with a good script and a lot of humor! Yes, we had lots of fun with this little story!

AIDES