乐事-可微波加热食品 比赛结束

查看 乐事-可微波加热食品 比赛的结果


挑战

比赛概述

发明一款新式的、以土豆作为基本原料并能用微波炉加热的食物

帮助乐事用一款新式可微波加热的产品使家庭成员团结起来。它是一款可以分享并以土豆为原材料,咸味或是部分咸味的小吃。

带有文字说明的平面类作品(PDF格式)

6 获奖者 68 贡献者 82 被接受的作品 22 国家 6 语言
23f889703b0501317e980a1e24287e51

Lay's Pepsico

The Lay’s team were delighted with the breadth and quality of the entries received and the passion shown for how we can extend Lay’s into new eating experiences. We are looking forward to researching our nominated winners with our consumers to understand how we can truly push innovation on Lay’s to the next level.

评审团奖金获奖者

由Lay's选择

laurybonjean
laurybonjean #1 奖
laurybonjean 61,840 创意积分
  • 平面设计
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  • 创意写作
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法国

#1 奖 € 3,000 被授予给Stick up! lays

I'm very happy to have won the first Prize and glad that you liked my idea. It's the 2nd time I win so I just would like to say Thank You to eYeka.

 

At the heart of the Lay’s sharing experience by offering a way for people to share the great taste of Lay’s in a new format with individual tailoring to their own tastes via unique dips.

Lay's
000
000 #2 奖
000 451,440 创意积分
  • 平面设计
  • 视频
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  • 创意写作
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  • 剧本写作
美国

#2 奖 € 1,500 被授予给Hot Potato Twists

A unique crispy potato experience that offers theatre and fun to consumers by transforming in the microwave.

Lay's
toucan
toucan #3 奖
toucan 68,640 创意积分
  • 平面设计
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美国

#3 奖 € 500 被授予给Wild West Wedges

I am surprised and delighted to have been rewarded for my effort.  I thank Eyeka for the opportunity to have participated and I look forward to more creative fun in the future.

A unique twist on the potato chip by offering consumers a way to transform them into a fun snack for sharing in the microwave

Lay's

额外的奖金类别

billyfabianto
billyfabianto 额外获奖者
billyfabianto 16,240 创意积分
  • 平面设计
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  • 标签与包装设计
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印度尼西亚

额外获奖者以及作品Billy Fabianto

I know eYeka from a friend. I never took it seriously until a close friend of mine won a contest last year. I participate in contests because I find it challenging. I love designing things and putting ideas into something more tangible. eYeka contests give me chances to be creative outside my regular job. It gives the fun as well as the challenge I need in my life without going to far from my computer (haha). I love Lays. It’s one of my favourite snacks. So when the contest  notification came through my email, I feel that I have to participate. It triggers my curiosity about what else can you make from a potato from snack. This is my first prize so I’m super excited when I found out I won. I didn’t expect it at all.

A way to deliver very differentiated snack experiences.

Lay's
Gilower
Gilower 额外获奖者
Gilower 69,330 创意积分
  • 平面设计
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西班牙

额外获奖者以及作品Lays Hot Chippers

A really innovative packaging idea that enables sharing direct from the pack.

Lay's
ram
ram 额外获奖者
ram 280,880 创意积分
  • 平面设计
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菲律宾

额外获奖者以及作品The Sweet Potato

We had fun coming up with a new concept particularly creating name studies :)

A unique idea that could be used for communication of the enjoyment that Lay’s brings our consumers around the world.

Lay's

乐事-可微波加热食品 社区

看看比赛中所有的创意贡献者

Thank you all the winners and of course ll the participants of this contest! We are looking forward to seeing your ideas on the shelves of the supermarkets! 

68 个贡献者