查看 乐事-可微波加热食品 比赛的结果
挑战
比赛概述
发明一款新式的、以土豆作为基本原料并能用微波炉加热的食物
帮助乐事用一款新式可微波加热的产品使家庭成员团结起来。它是一款可以分享并以土豆为原材料，咸味或是部分咸味的小吃。
带有文字说明的平面类作品（PDF格式）
Lay's Pepsico
The Lay’s team were delighted with the breadth and quality of the entries received and the passion shown for how we can extend Lay’s into new eating experiences. We are looking forward to researching our nominated winners with our consumers to understand how we can truly push innovation on Lay’s to the next level.
评审团奖金获奖者
由Lay's选择
laurybonjean #1 奖
#1 奖 € 3,000 被授予给Stick up! lays
I'm very happy to have won the first Prize and glad that you liked my idea. It's the 2nd time I win so I just would like to say Thank You to eYeka.
At the heart of the Lay’s sharing experience by offering a way for people to share the great taste of Lay’s in a new format with individual tailoring to their own tastes via unique dips.
toucan #3 奖
#3 奖 € 500 被授予给Wild West Wedges
I am surprised and delighted to have been rewarded for my effort. I thank Eyeka for the opportunity to have participated and I look forward to more creative fun in the future.
A unique twist on the potato chip by offering consumers a way to transform them into a fun snack for sharing in the microwave
额外的奖金类别
billyfabianto 额外获奖者
额外获奖者以及作品Billy Fabianto
I know eYeka from a friend. I never took it seriously until a close friend of mine won a contest last year. I participate in contests because I find it challenging. I love designing things and putting ideas into something more tangible. eYeka contests give me chances to be creative outside my regular job. It gives the fun as well as the challenge I need in my life without going to far from my computer (haha). I love Lays. It’s one of my favourite snacks. So when the contest notification came through my email, I feel that I have to participate. It triggers my curiosity about what else can you make from a potato from snack. This is my first prize so I’m super excited when I found out I won. I didn’t expect it at all.
A way to deliver very differentiated snack experiences.
