结果 | Nestlé Good Lifers（雀巢晚年乐享族） – 雀巢应如何帮助五十多岁的人们享受美好生活？

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雀巢应如何帮助五十多岁的人们享受美好生活？

请基于健康与营养，通过突破性的创新产品、服务或设备理念，向我们展示雀巢能如何帮助“Good-lifers”一族尽情享受生活。

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5 获奖者 7 最受社区青睐 63 贡献者 68 被接受的作品 29 国家 9 语言

Nestle Nestle

Thank you for all your great and creative contributions!!

评审团奖金获奖者

由Nestle选择

AnnaNThang #1 奖

AnnaNThang 607,880 创意积分

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美国

#1 奖 € 4,000 被授予给Nestlé Vita

I was really inspired by this brief. I think health and longevity are very important, especially to good lifers. Yoga is a special activity that becomes a lifestyle. I think Nestle can fit into this lifestyle for many people by providing the right snacks, beverages and incentives.

I'm so very happy to have been selected as the first place winner, I put a lot of love and thought into my submission and put myself into their shoes. Would I want to be part of this campaign? Yes! Nestle Vita for life :) Thank you Eyeka and Nestle!

Nice concept based on food and beverage business opportunity. Building on ownable and value-adding health and nutrition benefits. Great visual presentation.

Nestle

feelgoodanime #2 奖

feelgoodanime 11,330 创意积分

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美国

#2 奖 € 2,000 被授予给LifeMix Essentials

I appreciated the opportunity to imagine a new product idea for Nestlé. Second place is indeed an honor. While I did truly believe in the idea I submitted, I am still surprised to have ranked so high. Thank you Eyeka and Nestlé!

Great idea providing food and beverage business opportunity, based on target group understanding and providing clear health and nutrition benefits. Could be personalized.

Nestle

ellaquiogue #3 奖

ellaquiogue 20,120 创意积分

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菲律宾

#3 奖 € 2,000 被授予给GoodLifer Snack Pack

Great target group understanding. Good concept building on food and beverage business opportunity and driving service and convenience aspect.

Nestle

progresstina #4 奖

progresstina 381,970 创意积分

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保加利亚

#4 奖 € 1,000 被授予给Nestlé and slowing down the invasion of the age spots after 50.

I am grateful to eYeka for the opportunity to present my ideas & to Nestle for selecting them among the winning ideas for this contest. Congratulation to all winners.

Good identification of target group problem.

Nestle

progresstina #5 奖

progresstina 381,970 创意积分

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保加利亚

#5 奖 € 1,000 被授予给Nestlé for preserving healthy brain longevity

I am grateful to eYeka for the opportunity to present my ideas & to Nestle for selecting them among the winning ideas for this contest. Congratulation to all winners.

Good identification of target group problem.

Nestle