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案例分析:Winning The Hearts Of Millennials Back Through Engaging Video Content

找到更多关于Easy Mac的成功故事

挑战

比赛概述

展示如何用创造性的方式向粉丝道歉并重新赢回他们的胃。

Easy Mac曾有过失,但如今已回归正轨。 请制作一段能够吸引年轻男性消费者的视频,以幽默、搞笑的方式请求他们再给Easy Mac一次机会。

视频或动画,最长15至30秒。

3 获奖者 3 最受社区青睐 65 贡献者 74 被接受的作品 22 国家 9 语言
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Easy Mac Mondelez

Thank you all very much for entering the competition. We really appreciate the time and effort you all put into each video and we truly enjoyed watching them.

The quality, humor and story telling that came through was extremely impressive and certainly made the judging a difficult job!

Thanks again,
The Easy Mac team.

评审团奖金获奖者

由Easy Mac选择

devonferguson
devonferguson #1 奖
devonferguson 122,100 创意积分
  • 视频
  • 创意写作
加拿大

#1 奖 € 8,000 被授予给Back 2 Basics

Thank you very much for your entry and congratulations! The production quality is incredible and the creativity and humor of the rap really captured our attention and drew us in to the story. Your entry truly delivered to the brief and we believe will be engaging and shareable amongst our target audience. Well done on a fantastic job!

Easy Mac
Landonson
Landonson #2 奖
Landonson 55,750 创意积分
  • 视频
美国

#2 奖 € 5,000 被授予给We Fixed It

Thanks so much for entering! The execution and film quality of your video was fantastic. The screaming immediately captured the team's attention and the gruesomeness of the ears will really resonate with our teenage audience and give the video a big element of shareability. Well done!

Easy Mac
mildonmike
mildonmike #3 奖
mildonmike 15,360 创意积分
  • 视频
  • 创意写作
  • 剧本写作
加拿大

#3 奖 € 2,000 被授予给Dance Party

Thanks so much for entering! Your entry told a really clear story of where the brand was and what we're moving to. We believe the humor truly captured what the brand stands for and will resonate well with our target audience. Congratulations!

Easy Mac

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