查看 Bupa - Health Care Partner 比赛的结果
What could your ideal “partner in health” offer?
Show us through original ideas for new products, services, business partnerships or experiences what your ideal partner in health could offer, to you or to people you care about.
Presentation with visuals and text description (Maximum 7 pages)
We were extremely impressed with the quality and thinking that had gone into the competition entries. In fact, nearly all of the entries are aligned to and addressing the fundamental needs our customers tell us need to be fulfilled for Bupa to be in the health partner conversation.
We rated each of the ideas against three criteria.
Does the idea meet a fundamental customer need?
Is the idea commercially viable (even in the long-term)?
Is the idea aligned with Bupa’s future vision?
The winning entries aligned well which each criteria, demonstrated innovative thinking and even if not feasible now, had the potential to revolutionise what Bupa does as a company.