查看 Lynx Recharge 凌仕 比赛的结果
挑战
比赛概述
你如何向年轻的中国男人们展示他们在淋浴时能获得更强大的力量呢？
Lynx产品使你在淋浴中获得强大的力量，如同给电池充电以获取更多的能量以及机会。你通过创意地网络想法以及户外想法，把这个信息传递给年轻男性人群吗?
带插画的演示文档，最多5页（PDF）
AXE Unilever
Thank you so much for the entries, very well done. We do appreciate the effort you guys have spent on this project, and we did receive some brilliant ideas which are not only creative but well reflecting the concept. Congratulate to the Winners & great thanks to the people who have participated in the contest.
评审团奖金获奖者
由AXE选择
lesyadernovaya #1 奖
#1 奖 € 4,000 被授予给Axe recharging lift
Hi, thanks a lot for the idea. We find it is quite inspiring. The execution idea is very well linked to the 'Recharge' concept.And we like the way how you deploy the visual effect and package. Very well done, and congratulate.
lesyadernovaya #2 奖
#2 奖 € 2,000 被授予给Lynx/Axe recharging tunnel
We find it is quite inspiring. The execution idea is very well linked to the 'Recharge' concept.And we like the way how you deploy the visual effect and package. Very well done, and congratulate.
happiestfung #3 奖
#3 奖 € 2,000 被授予给「有種就x出來」
I quite like this idea that be challenging & bold. It is an interesting tool for us to do PR & roadshow.
bkloske #4 奖
#4 奖 € 1,000 被授予给Axe Recharge
Thanks to eYeka for giving us the opportunity to show our creativity. It was a great surprise to received the good new of being one of the Axe Recharge Contest Winners. It is an impulse of fresh air to continue taking part in other contest.
We found this observation is very interesting and true - people sing songs during the shower, especially when they feel recharged and refreshed. And the video idea is brilliant to capture the moment and share on social network.
remake1990 #5 奖
#5 奖 € 1,000 被授予给The confidence machine
It is a genius idea, well linked with 'recharge' concept. However, it is lack of connection with 'attraction'. and somehow it is more serving as an execution idea.
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基于在反馈交换圈贡献者的投票
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