激浪（Mountain Dew）充电 比赛结束
#MoutainDew

Mountain Dew Rise truly offers the brand team a unique proposition, and allows to speak to the morning occasion in a new way. The notion of "morning carbonation", combined with interesting ingredients were of particular appeal. Moreover, the artwork truly brought the proposition to life.

Venom truly captured the Mountain Dew brand ethos in its ability to break the boundaries of what a traditional CSD might offer. From the name to its rugged cues, Venom is truly "on brand".

Energe is interesting in the fact that it considers the best way to offer a concentrated Dew, on-the-go. We liked the capsule as the hero of the idea, as it represents our on-the-go consumer.