Make My Own（做自己） 比赛结束
#MoutainDew

Mountain Dew truly embraces creativity and individual expression in our drive to engage the Dew Nation. The Dew Scratch Can entry does this by allowing consumers to make the can their own personal canvas. In particular, the notion that one could create their work of art without defacing the Mountain Dew logo was particularly clever and appealing, and helped this entry stand out among similar ideas.

We liked the notion of a portable alchemy kit, and appreciated the thought shown around giving some control to the consumer, but not too much control. The packing unlock in regards to the chamber system of ingredients is novel. Moreover, the use of an online/mobile application added a unique element for further consumer engagement.

We enjoyed the idea of consumers having the option to produce their own "Dew", and thought this might play well in the e-commerce space. Mountain Dew truly embraces creativity and individual expression in our drive to engage the Dew Nation. Dew Club does this by allowing consumers to make the can their own Dew - allowing us to turn the reigns over to them for a short amount of time.