查看 雅诗兰黛美丽瞬间 比赛的结果
挑战
比赛概述
雅诗兰黛如何能够在亚洲女性的美丽瞬间起到非常重要的作用？
美容时刻就像现代亚洲女性的一股新鲜空气。在这些她们非常珍惜的时刻，雅诗兰黛会向她们提供什么活动并将这些活动融入她们繁忙的日程当中？
包含想法的演示文稿（最多5页）。请至少包含1张插图/设计图。
Estee Lauder Estee lauder
感谢所有人的参与！我们收到了许多新鲜的想法。谢谢！
评审团奖金获奖者
由Estee Lauder选择
chintami #1 奖
#1的€ 4,000奖
I was excited to create this entry because I personally like feminine and elegant things. The only Estee Lauder product that I use at home is its perfume, which I think is so elegant and premium. That’s why since the first time I read the brief I’ve already felt familiar with the brand for a longtime. The success story behind Estee Lauder brand itself also has inspired me, as Madame Estee Lauder is one of the wealthiest women in America, who built her cosmetics empire on the dream of every woman: to feel and be beautiful. Thank you very much!
I liked the idea of the secret door, to create a space for flash "delight & reward" for targeted consumers / VIP. This concept can be used both offline and online.
kevinvijaya #2 奖
#2的€ 3,000奖
I liked the idea of Monday Hues as it triggered the thinking on how to engage with consumers during the week, not only on Monday but other relevant moments (Friday night, etc.). Thank you.
nastromagnetico #3 奖
#3的€ 2,000奖
Many successful women are very busy and do fly frequently. The idea to play on that "rush" time and propose a "me moment" that you can book is a fresh, innovative idea. Thank you.
kevinvijaya #4 奖
#4的€ 2,000奖
I liked the idea of the 25th hour because it gives actually an umbrella concept on our business objective. How can Estee Lauder empower woman through out her days, weeks, months so that she has that extra time, that extra hour for herself. Thank you.
caroleser #5 奖
#5的€ 1,000奖
I truly appreciated that luxury idea of "gifting". How to transform each new launch into a special "delight & reward" to our VIP consumers. Thank you.