First 1000 Days 比赛结束
eYeka 快速解决方案

Bring to life, in a poster, the fact that the first 1000 days of life are the most important for a baby’s healthy life.

开始 2014年11月25日 结束 2014年12月09日 23:59 UTC 审议 结果 2015年1月
开始
2014年11月25日
结束
2014年12月09日 23:59 UTC
结果
2015年1月
简介

背景

Being the mom of a new born is tough. She’s often facing questions and is worried about nutrition. Until two years old, when a baby eats approximatively the same thing than the rest of the family, feeding a child with the right nutrition is a serious matter!

Babies don’t drink the same milk than grown-ups, and their food also needs to be adequate in portion and ingredients!

It is commonly said that the first 1000 days of life of a baby are the most critical period, because it will define the future health of a baby.

Our sponsor, Beelky (we created a fake name but there is a real and big brand behind) is a Global Company expert in infant nutrition, with products that provide the right nutrition to satisfy babies’ changing needs through each stage as they grow up, for a happy and healthy growth..

Can you help Beelky bring to life the importance of the first 1000 days of life of a baby and that Beelky is mom’s trusted partner when it comes to their babies’ nutrition?

 

创意挑战

Create an inspiring and insightful print ad that shows how important the first 1000 days of life of a baby are for their healthy growth and future.

Your print ad should include a key visual and a text that explains your idea.

Your work should be able to connect with moms emotionally. Make them understand through analogies, parallels, visual elements, that the first 1000 days are the most important.

We are looking for as much creative ideas as possible. Good quality of the execution is not required, as long as a brilliant idea is there!

提示

我们提供的举例只用于讲述其中的思路,让你更好了解我们的期待值。请不要在你的作品中照搬,否则作品将被拒绝。

A good idea could show a parallel with a growing plant. At the beginning, it’s tiny and very precious. It can suffer so much from bad weather and become vulnerable.

Imagine that you put the small growing plant under a glasshouse. It will be protected and grow safely. It’s the same for a baby. Give him the right milk and you can ensure a better protection and a safer future –health wise.

Another example of nature is bees. If you feed a baby bee with pollen, it will turn into a sterile worker bee. If, you feed the same baby bee with Royal Jely, it will turn into a Queen bee.

The right nutrients in the right amount can affect if someone is able to achieve the full potential that is on their genes.

奖金

评审团奖金

  • #1 奖金 € 500
  • #2 奖金 € 500
  • #3 奖金 € 500
  • #4 奖金 € 500

格式

Photo, illustration or print with explanation(in 1 page, PDF only)

评奖标准

We are expecting original, inspiring and insightful posters that can easily explain and convince moms to embrace the fact that the 1000 first days are critical. The best ideas entries will be awarded and potentially developed into real communication for a famous Food Company.

比赛指南

本次比赛指南

  • Entries should be in English.
  • Your submission should include a print (visual) and a short paragraph of text.
  • Beelki is a fake brand we have created for this contest. It does not exist. This is a contest for a real brand that would like to stay confidential for competition issue.

eYeka爱可网标准比赛指南

  • 不要在作品中展现任何个人细节(姓名、联系电话、邮件地址等等)
  • 请保留一份高质量或高清版本的参赛作品,以供在获奖后使用。
  • 你提交的作品必须是你自己的创作,才具有参赛资格。
  • 你必须已经获得向该媒体投稿的作者和活动者的书面许可。
  • 如果你已经使用了任何不属于你自己的作品(音乐、照片、设计等),请在你的媒体描述中说明你所使用的音乐和/或图像是否是你自己的创作,并提供授予你使用它(们)的权利的许可的链接。
  • eYeka爱可网将可能要求你提供书面证明或书面文件的复件,以确保eYeka爱可网和品牌客户能根据比赛规则获得使用这些作品的授权。
  • 不符合上述规定的作品将不具备参赛资格。