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Entice Japanese women to shift from being “kawaii” because being strong is beautiful!
With an activity where Japanese women could experience for themselves that they need to shift from being “kawaii” to experience that being strong is beautiful.
PDF – Maximum 5 pages.
Thank you for the collection. All ideas are brilliant to engage the brand with strong & beautiful branding point of view.
We have checked the ideas based on the following points: brand, consumer take out, buzz idea, and feasibility.
Brand team will kickoff the campaign creation based on current input.
Thank you for the hard work, passion and energy brought into the brand.
fatoudiouf #1 奖
mavrilfe_rock #2 奖
I have been on eYeka for a very short time and participating in this contest has been very gratifying for me and made me grow as a graphic artist. Thanks for the opportunity and for getting second prize in this contest.
Enjoyed the idea to dramatize the strong is beautiful image with show. As mid night brand, it can be one idea & event to dial up brand image.