Tropicana: Pitch the next video 比赛结束

Spread Tropicana’s optimism to inspire, entertain and amaze others!

开始 2015年4月28日 结束 2015年5月03日 23:59 UTC 审议 结果 延迟
2015年5月03日 23:59 UTC


The aim of this contest is to select three finalists who will shoot videos for Tropicana.

How it works: After reading the full brief, come up with a story for Tropicana and pitch it to us. In order to help us understand the story, you can show us a storyboard (sketches, pictures) of what the scenes will look like, or tell us the story in your own words (story outline). Tropicana will select two finalists who will receive production grants of €3,000 each to produce the video. The finalists selected will win a prize of €9,000, € 5,000 for 1st and 2ndplaces respectively.

There are people who live life with a lot of natural positive energy. Their secret is actually within our reach! It’s Tropicana, a juice made of 100% pure squeezed oranges and nothing else. By using the power of fruits to nourish their everyday optimism, you can feel good inside and out!

Tropicana believes that the natural goodness of fruit brings the best out of people. That the power of fruit can wake your senses, thrill your taste buds and make every moment just that bit better. Tropicana nourishes people’s natural optimism, brings out the best out of them and this optimism can reach others to inspire, entertain or amaze them. Can you make it spread?


Invent an original and surprising story in which Tropicana nourishes someone’s optimism and impact others. Pitch it to us by describing or sketching the key visuals and story elements.

Don't just show happy people drinking orange juice. We want a real story, and to be surprised!

BIG IDEA: You don’t just drink Tropicana, you feel it! Tropicana nourishes your optimism. It awakens your senses, thrills your taste-buds and takes you from ‘just functioning’ to ‘100% alive’. That is why we can say that Tropicana makes you feel good inside and out.

STORYTELLING: Tropicana gives people an optimism that is contagious. The story you tell should be much focused on humans and be emotional. The typical story will show a talent, performing something spectacular or exciting with optimism and joy. This optimism is contagious. Every person who is part of the scene becomes happy and sees life at a new perspective.

Important: Tropicana should be present at each stage and be the center piece of the story. Not only the starter.

OBJECTIVE: Produce a final video of 45 seconds that will be aired on the Internet, in Europe. The final video has to do three things:

  • Bring to life the idea that Tropicana nourishes your optimism and spreads to others.
  • Create emotions such as surprise, happiness, warmth. .
  • Magnify Tropicana’s uniqueness: the power of fresh fruits that comes from the sun. It means you will have to show fresh oranges and a lot of sunshine!.  

VISUAL CUES: Sunshine and bright colors are priorities, as well as cues of natural freshness.

BRAND PERSONALITY: optimistic, radiant, positive, vibrant, confident & light-hearted. casual, friendly and respectful, with a smart touch of humor.

Don’t produce the final video yet! Just the pitch! Check out this article about video pitches and clarify any questions at if you need any help.


Your video pitch has to include:

  • A clear and emotionally engaging storyline that conveys Tropicana message of epidemic optimism.
  • Examples of your capabilities and best work.
  • An introduction of you and your team (tell us why you’re the best person to shoot the video and why YOU should get the grants)


评审团奖金 视频

  • #1 奖金 € 9,000
  • #2 奖金 € 5,000

评审团奖金 补助费

  • #1 奖金 € 3,000
  • #2 奖金 € 3,000



A video pitch.


The winners of this phase will be those that convince us that they can make the best video. Keep in mind that the final video must be shareable. We are looking for content that has a hook and that can travel on the Internet. It needs to be emotionally strong and convey the brand’s big idea: Tropicana nourishes your optimism.



  • There should be sun and light in the final video.
  • When you show fruits, they have to look fresh. They should not be placed artificially.
  • Characters should not look at the camera, the situations must be natural, not “staged”.
  • Tropicana is rooted in today’s modern world. Today’s world is active and fast-paced and consumers thrive within it.
  • Please avoid nostalgic or rustic settings.
  • Favor leisure rather than sport settings.
  • For the final video, we encourage you to use sound design and music to create a pace that matches the upbeat rhythms of life today. The music to be used is this one.
  • Look at Tropicana’s last ad.
  • Avoid stories that are used by competitors: Eden’s garden, my grand parents’ orchard, amusement park and personified fruits.
  • Your pitch should be in English or French.
  • The final two videos should have little or no dialog - we are going to use these videos in different countries, so little or no dialog would be ideal. Make sure your pitch addresses this point.
  • The final video will be heavily amplified on-line. It must have high-quality production values.


  • 不要在作品中展现任何个人细节(姓名、联系电话、邮件地址等等)
  • 请保留一份高质量或高清版本的参赛作品,以供在获奖后使用。
  • 你提交的作品必须是你自己的创作,才具有参赛资格。
  • 你必须已经获得向该媒体投稿的作者和活动者的书面许可。
  • 如果你已经使用了任何不属于你自己的作品(音乐、照片、设计等),请在你的媒体描述中说明你所使用的音乐和/或图像是否是你自己的创作,并提供授予你使用它(们)的权利的许可的链接。
  • eYeka爱可网将可能要求你提供书面证明或书面文件的复件,以确保eYeka爱可网和品牌客户能根据比赛规则获得使用这些作品的授权。
  • 不符合上述规定的作品将不具备参赛资格。