#Goodweird 比赛结束
eYeka 快速解决方案

Show us what you think #goodweird is!

开始 2015年5月04日 结束 2015年5月10日 23:59 UTC 审议 结果 2015年9月
开始
2015年5月04日
结束
2015年5月10日 23:59 UTC
结果
2015年6月
简介

背景

A new product will be launched shortly and communicate around the idea of #goodweird.

Why? Well because this product is different, it isn’t the same as its competitors and not for everyone either. But it isn’t different just for the sake of it, it is useful and better, that makes it weird but it’s good! That’s #goodweird. The people the product is aimed at are 16 -35 years old and they are creative. They are designers, artists, dj’s, film makers etc. They see themselves as different to the others and they like to stand out. They don’t like brands that are mainstream because they don’t want to be like sheep and copy the masses. So they tend to pick products and brands because of their design. They like to be the first to get something and they use brands as “badges”, to express something about themselves.

They love anything that is #goodweird. But that said… we feel it’s hard to define what #goodweird is, because it’s subjective. This is when you come into the equation! We need YOU, the most creative and good people in the world (who said you are weird too?) to tell us what you think #goodweird is!

创意挑战

Create or find images, news stories, design features, products, situation that represents #goodweird in your own interpretation.

The way we would like you to work: either you take photos of things you see around you or you pick visuals or pictures and videos on the internet. If you want to submit a video, take a screengrab of the most iconic moment of the situation and add a link in the media description.

#goodweird manifests everywhere: in the news, on TV, websites. (It can be an object, a service, a sport, a situation, a food…)

Watch-out though! We don’t want to see the same Internet memes and things that are already famous.

Surprise us and make us think: “Oh yes, this is weird, but it’s also really cool”. It should not be something that is only silly or frivolous, it’s something that’s better than an existing thing. The idea is not of being different just for the sake of it. It’s being different for the sake of being better.

Something important you should know: not only we ask you to upload your #goodweird ideas but also to evaluate the ones coming from your peers creators. We think you are the best placed to select and tell us which are the most powerful ideas to express #goodweird. Use the Feedback Circle to do so.

提示

我们提供的举例只用于讲述其中的思路,让你更好了解我们的期待值。请不要在你的作品中照搬,否则作品将被拒绝。

Good Ideas  | A coat that hugs you, square melons in japan so they can store more of them, bubble football, graffiti of a face with a tree as hair.

 

 

Good ideas |  Power tool drag racing , Beard bowl, Lyre bird 

Bad idea | something offensive, just weird and not appealing.

奖金

评审团奖金

  • #1 奖金 € 2,000
  • #2 奖金 € 1,500
  • #3 奖金 € 500
  • #4 奖金 € 500
  • #5 奖金 € 500

格式

Visuals: Photo or illustration with text explanation or link to video (2 pages in total, PDF only).

评奖标准

We are expecting simple, easy to understand print ads or videos. Prizes will go to the #goodweird examples that speak immediately to people while being creative and original.

比赛指南

本次比赛指南

  • You can pick visuals or pictures on the internet or you can take photos of things you see around you. Don’t create an illustration, we’d like to see things that exist in the real world, not a product of your imagination.
  • Keep in mind: good weird is: clever, original. It’s not: silly, mainstream.
  • Use the hashtag #goodweird on your visual.
  • Your entry has to be in English

eYeka爱可网标准比赛指南

  • 不要在作品中展现任何个人细节(姓名、联系电话、邮件地址等等)
  • 请保留一份高质量或高清版本的参赛作品,以供在获奖后使用。
  • 你提交的作品必须是你自己的创作,才具有参赛资格。
  • 你必须已经获得向该媒体投稿的作者和活动者的书面许可。
  • 如果你已经使用了任何不属于你自己的作品(音乐、照片、设计等),请在你的媒体描述中说明你所使用的音乐和/或图像是否是你自己的创作,并提供授予你使用它(们)的权利的许可的链接。
  • eYeka爱可网将可能要求你提供书面证明或书面文件的复件,以确保eYeka爱可网和品牌客户能根据比赛规则获得使用这些作品的授权。
  • 不符合上述规定的作品将不具备参赛资格。