查看 Downy/Lenor Allergy Protection 比赛的结果
Convince people that Downy/Lenor liquid fabric conditioner can help seasonal allergy sufferers enjoy more out of life!
Make Downy/Lenor the must-have for allergy sufferers with a visual ad that shows that this liquid fabric conditioner can easily repel allergens from clothes.
Print ad: Photo or illustration with text explanation (2 pages in total, PDF only).
Huge thanks to everyone for your participation in this contest! We were thrilled with the variety of entries and the talent shown by all your great work. It was a great experience!!
oceanomare #1 奖
adrianzapatagarcia #2 奖
ivandelgadoart #3 奖
#3 奖 € 400 被授予给Downy
This entry not only delivers on visualization of the product benefit, but does so in a way that creates a strong emotional connection. We know that many allergy sufferers feel like that have to protect their children to an extreme and this entry brings that tension to life.
额外获奖者以及作品Downy/Lenor Allergy Protection — conceptual approach_Buttons
We really liked the use of iconography. Allergy sufferers are very accustomed to using icons to navigate allergy related products and this makes a nice connection between that habit and the laundry process.