查看 Downy/Lenor Allergy Protection 比赛的结果
Convince people that Downy/Lenor liquid fabric conditioner can help seasonal allergy sufferers enjoy more out of life!
Make Downy/Lenor the must-have for allergy sufferers with a visual ad that shows that this liquid fabric conditioner can easily repel allergens from clothes.
Print ad: Photo or illustration with text explanation (2 pages in total, PDF only).
oceanomare #1 奖
adrianzapatagarcia #2 奖
ivandelgadoart #3 奖
#3 奖 € 400 被授予给Downy
This entry not only delivers on visualization of the product benefit, but does so in a way that creates a strong emotional connection. We know that many allergy sufferers feel like that have to protect their children to an extreme and this entry brings that tension to life.
额外获奖者以及作品Downy/Lenor Allergy Protection — conceptual approach_Buttons
We really liked the use of iconography. Allergy sufferers are very accustomed to using icons to navigate allergy related products and this makes a nice connection between that habit and the laundry process.