Say eYeka 比赛结束

Help people pronounce “eYeka” properly.

开始 2015年7月02日 结束 2015年7月21日 23:59 UTC 审议 结果 2015年9月
开始
2015年7月02日
结束
2015年7月21日 23:59 UTC
结果
2015年9月
简介

背景

It’s always the same!

Every time we go to a client meeting, a networking event or whenever we speak about what we do in front of friends and family, we face a problem: people don’t know how to pronounce properly our company name “eYeka”. It’s frustrating and we guess you are not entirely sure either!

And yet, there is only one way to say it.

eYeka means “The soul of the eye”. Our name is composed of two words:

  • “eye” is literally the eye. Here, it means how our community of creators (you!) see brands and other items and express ideas in a visual way
  • “ka” is the Egyptian representation of spiritual essence. The Ka was the “spirit” part of the human soul (still you)

As a result, eYeka is intended to be pronounced as “i-ka” (ai-k-ᴂ), just like “iPhone” or “iPad”, and not aya ka or éyéka.

People are not sure about the right way to talk about us. In the business world, it’s all about credibility and impact. Also, we want to be remembered! The worst thing that can happen is for someone to say to someone else: “I met someone, he gave me his business card but I can’t remember the name of his company…”

This is why, our identity has to be clear and distinct. We need you to cast your eye over this.

创意挑战

Create a design solution to help people to pronounce our name properly.

A design that most people, when reading it out loud, will say “i-ka” (ai ka).

The design solution should work graphically (i.e. websites, business cards) but also as text (i.e. e-mails, press releases).

It may involve modifying the eYeka logo, but:

  • do not change the way eYeka is spelled (E Y E K A);
  • keep the overall current eYeka logo (with the “Y” that stands for the people at the heart of the participation);
  • stay within brand guidelines as much as possible: do not change the color of the font (cf. guidelines below), the typography, etc.

We’d love to know more about your creative thinking. Please make sure you answer the following questions about your idea:

  1. What is the idea behind your design?
  2. Why is it a good idea?
  3. How can this idea be translated to other forms, such as text, video, etc?

提示

我们提供的举例只用于讲述其中的思路,让你更好了解我们的期待值。请不要在你的作品中照搬,否则作品将被拒绝。

A bad idea would be to change how the word is written.

Example: transform ”eYeka” to “Aï Ka” ; “eye ka”; “EYEka”, etc. These are bad examples as they change the way our name is spelled and/or do not comply with our brand code.

奖金

评审团奖金

  • #1 奖金 € 1,000
  • #2 奖金 € 500

格式

A single-page submission (left side = your idea, right side = answers to the 3 questions).

评奖标准

Create a design solution that will help people to understand quickly and without any doubt, how to pronounce eYeka correctly.

比赛指南

本次比赛指南

  • The color of the font (#222222).
  • Download the logo here.
  • In English.

 

eYeka爱可网标准比赛指南

  • 不要在作品中展现任何个人细节(姓名、联系电话、邮件地址等等)
  • 请保留一份高质量或高清版本的参赛作品,以供在获奖后使用。
  • 你提交的作品必须是你自己的创作,才具有参赛资格。
  • 你必须已经获得向该媒体投稿的作者和活动者的书面许可。
  • 如果你已经使用了任何不属于你自己的作品(音乐、照片、设计等),请在你的媒体描述中说明你所使用的音乐和/或图像是否是你自己的创作,并提供授予你使用它(们)的权利的许可的链接。
  • eYeka爱可网将可能要求你提供书面证明或书面文件的复件,以确保eYeka爱可网和品牌客户能根据比赛规则获得使用这些作品的授权。
  • 不符合上述规定的作品将不具备参赛资格。