查看 Kleenex Moist Toilet Tissue Video 比赛的结果
挑战
比赛概述
Change the way we go to the toilet with tact and creativity!
Can you convince women to change their toilet routine with a creative yet tactful video?
Video or animation (max 60secs).
Kimberly Clark Kimberly clark
Thank you all for your participation in this contest. Changing people's behavior in such a private and fundamental territory is very difficult and it requires good consumer insight to conquer the challenge. However, we found most of the entries provide very creative and insightful ideas to tackle this challenges from different angles, which makes it extremely difficult for us to finalize the winners. We appreciate your inputs in the contest and hope you also enjoy our products during the creation of the entries.
Here is the case study where you can learn the full story.
评审团奖金获奖者
由Kimberly Clark选择
jackjones #1 奖
#1的€ 7,000奖
Thank you eYeka for providing such a great platform, where we can interact our creativity and ideas.
I will work even harder to produce more creative work! Thank you!
This entries provides a very good insight that people don't think they need better clean, or take better care of their intimate area because people didn't pay enough attention to our butts. The idea of listening to your bottoms will make people to start thinking the needs of their bottoms and start taking better care of them.
yohkomaya #2 奖
#2的€ 5,000奖
It was my first contest to try, so I was really excited to hear the good news of winning the 2nd prize!
My country, Japan doesn’t have a custom to use moist toilet tissue, so I had to work hard to come up with what it delivers to people, and what it makes them feel.
During the feedback process, I really enjoyed the pieces created by people like me from all over the world. I love their wicked ideas, great locations, and sense of humor.
The whole experience was very inspirational. I’m glad that my piece could add a little fun to the product. Thanks again!
It has humorous execution but also good consumer insight. Everyone wants to be clean but sometimes we only focus on something that is visible but overlook something that is not easily visible. It brings the attention of clean up the unseen dirt that we've ignore in a humorous way that audiences can take in easily.
tamaris_rappini #3 奖
#3的€ 3,000奖
Thank you very much for this opportunity. It was amazing to be able to participate. I had never thought about another way to clean myself and it was fun to try to come up with ideas to talk about the subject. It was an honor to be able to work with such a respectable brand!
It is a very different approach that simply visualize the benefits and the amazing refreshing feeling of using the products.
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