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Create an ad that illustrates a moment everyone can relate to where the quality of the tissues of SCA brands (Lotus, Tempo, Zewa) makes a difference!
Create an ad that shows situations everyone can relate to in which high-quality tissue paper really does make a difference and illustrates how SCA brands (Lotus, Tempo, Zewa) are trusted companions.
Poster (1 visual + text).
ZMardin #1 奖
#1 奖 € 1,500 被授予给Sometimes Carelessness Could Be Disastrous
We really liked that you took up the topic of public embarrassment and were impressed by the implicit way you chose of showing how quality of tissues can make a difference in really important situations. Very well done!
charly-dh #2 奖
#2 奖 € 600 被授予给Expected absorption 2
We thought the claim was terrific - it shows what our product quality can do for the consumer in unexpected moments and through the "everyday situation" that you pictured, you made it clear, that these situation are quite frequent and thus our product in daily use. Good job.
ginarutherford #3 奖
#3 奖 € 400 被授予给Strong and Soft
With your two entries, you showed the versatility of our product and that in real life you use hankies for so much more than just blowing the nose. You wrote that for special mess, you just need it soft and tough at the same time, which implies the strength of our product: the perfect balance of softness and strength.
Not only cute but smartly solved!