Downy Odor Control 比赛结束
eYeka 快速解决方案

Help Downy to express the benefit of its unique odor control technology!

开始 2015年7月31日 结束 2015年8月17日 23:59 UTC 审议 结果 2015年11月
开始
2015年7月31日
结束
2015年8月17日 23:59 UTC
结果
2015年10月
新闻

Brief clarification

8月11日 15:08

Creators, we have gotten a few entries for this contest already and we hope you find it exciting!

We do feel we need to clarify the brief a little in order to help you make the best entries you can.

There are 3 very important points for you to consider when creating your entry:

  1. mal odor neutralizer
  2. unique technology
  3. confident women

Don’t forget to answer the mandatory questions in your entry and be as inventive as possible to show that Downy Odor Control not only takes the bad smell off your clothes but also prevents new bad odors to penetrate the clothing.

简介

背景

The smell and the freshness of softeners on our clothes help us to show ourselves at our best.

Whenever women choose a softener, they are always looking for a great scent but also strong additional benefits such as: morning freshness that lasts until the end of the day, malodor protection, better performance, double softness, easy iron, etc. As they are always doing multiple activities, they also want something efficient that makes their daily life easier and helps her achieve her goals successfully.
But sometimes, they struggle to keep the freshness and the good smell from their clothes due to many different malodors: subway, smog, sweat, food… They want to protect themselves from those kind of malodors as smelling good allows women to be perceived well by others and to make a good impression in order for her to feel always confident.

This is why Downy came up with an innovative technology.

Downy is the first Fabric Enhancer to introduce a unique technology of Malodor Neutralization - a technology that neutralizes both external and internal malodor, protecting the clothes from every kind of bad smell. Internal malodors are situations like sweat and humid clothes, while external ones are pollution/smog, cigarette and food smell you can pick up at restaurants or food trucks. Downy really neutralizes a bad odor, while others just mask it.

We need you, through a print ad, to express what makes this product unique, and how it will benefit women.

创意挑战

Create an original print ad that shows how Downy’s unique odor neutralization help women make a good impression!

Express the brand’s unique Mal Odor Neutralization (a technology that neutralizes both external and internal malodor) clearly through your visual so that it does not require explanation. Upon seeing your picture, your audience should be able to instantly get what it is and why it is great.

Your idea has to show the unique technology of Downy. It has to represent something new. We want women to understand that Downy really neutralizes a bad odor, while others just mask it.

Your print ad has to be focused on “her” - how Downy provides confidence by protecting her from Mal Odors through the clothes; how she could make a good impression. Downy is centered on her as a woman, on pampering herself through sensorial experiences. She is a woman first before being a mom, wife, housewife, etc.

Finally, we’d like to know more about your creative thinking! Explain your entry with a short description that answers the two following questions:

  • how does your entry illustrate Downy’s main benefit (Mal Odor Neutralization + uniqueness)?
  • how does your entry appeal to women?

Feeling inspired?

提示

我们提供的举例只用于讲述其中的思路,让你更好了解我们的期待值。请不要在你的作品中照搬,否则作品将被拒绝。

Your idea has to express two things:

  • The main characteristics of the product Mal Odor Neutralization (a technology that neutralizes both external and internal malodor) and a unique technology (Downy really neutralizes a bad odor, while others just mask it).
  • How the main protagonist (a women) of your print ad will feel more confident and will make good impression to others.

奖金

评审团奖金

  • #1 奖金 € 2,500
  • #2 奖金 € 1,500
  • #3 奖金 € 500

格式

Format: illustration + description (2 pages).

评奖标准

The most inspiring visual that clearly communicates Mal Odor Neutralization and a unique technology.

比赛指南

本次比赛指南

  • Express clearly the brand’s characteristics: Mal Odor Neutralization (a technology that neutralizes both external and internal malodor) and a unique technology (Downy really neutralizes a bad odor, while others just mask it).
  • Your print ad has to be focused on “her” - how Downy provides confidence by protecting her from Mal Odors through the clothes.
  • You should not upload a poster you created from previous Downy Contest – it will be automatically rejected.
  • Entries in English, Spanish or Portuguese
  • You can find the logo and packshot here.

eYeka爱可网标准比赛指南

  • 不要在作品中展现任何个人细节(姓名、联系电话、邮件地址等等)
  • 请保留一份高质量或高清版本的参赛作品,以供在获奖后使用。
  • 你提交的作品必须是你自己的创作,才具有参赛资格。
  • 你必须已经获得向该媒体投稿的作者和活动者的书面许可。
  • 如果你已经使用了任何不属于你自己的作品(音乐、照片、设计等),请在你的媒体描述中说明你所使用的音乐和/或图像是否是你自己的创作,并提供授予你使用它(们)的权利的许可的链接。
  • eYeka爱可网将可能要求你提供书面证明或书面文件的复件,以确保eYeka爱可网和品牌客户能根据比赛规则获得使用这些作品的授权。
  • 不符合上述规定的作品将不具备参赛资格。