The Next Connected Scent Dispenser 比赛结束
eYeka 快速解决方案

How could scent-on-demand change your life, and the lives of those around you?

开始 2015年7月29日 结束 2015年8月19日 23:59 UTC 审议 结果 2015年11月
开始
2015年7月29日
结束
2015年8月19日 23:59 UTC
结果
2015年10月
新闻

New contest deadline

8月13日 12:35

Dear creators,

We have great news for you!

Since today, 13th of August, the contest deadline has been extended till 19th August! You now have two more days to finalize your ideas and to win up to €3000!

简介

背景

This contest is about scent, not as perfume, but scent that people use for their home, their cars, their office, for a shop or a restaurant, a hospital or a park … in short, for any home or public space. Scents play a bigger role than we think in our lives. They help us eliminate bad odors, freshen up the air, change or accompany our mood, attract or repel people, create memories and moments, help us recognize where we are and can influence how we feel, and how others feel about us.

Imagine that a company came up with a new device that dispenses scents on demand. You could use it via any connected device, including a smartphone. It is programmable and portable, able to dispense scent in any space. The scent could be customized and delivered as you wish, including personalizing scents according to the environment, the time, people in a room…

The company invented the technology, now it needs your help to find creative ways to use it.

创意挑战

Create an advertising poster that shows how you would use this scent-on-demand technology in a home, public or commercial space.

It uses patented scent-release technology to release pure perfume oils. You can adjust the intensity so it’s just right for your smallest to your largest room. The result is an authentic, longer-lasting and powerful scent experience. It is fully rechargeable and distributes scent with the use of any connected device, including smartphones. Refills of varying scent are available and can easily be replaced within the device. And unlike others, this scent release technology does not use a propellant-based mechanism.

Do not reinvent the technology or be bogged down by perceived limitations. Think of all its potential and the ways it could be communicated. In an ideal world, how would you like to see it used?

Create an advertising poster to illustrate your idea and tell us what it is by answering these 4 questions:

  • Why? Why do you think there is a need or an opportunity in the physical space you chose?
  • What? What is your idea? How do you use the technology and to what effect?
  • For whom? Who is the target user? What job would it do or for what occasion would this technology be most useful? How would it leave the user feeling?
  • Which brands? What would you call it? What name would you give this technology, and what brand(s) might offer this technology and the scent refills?

提示

我们提供的举例只用于讲述其中的思路,让你更好了解我们的期待值。请不要在你的作品中照搬,否则作品将被拒绝。

A good example: an ad poster in which we would see a hospital room where the scent not only varies according to the taste and profile of the patient staying there, but the scent will also evolve as the patient gets better, from soothing and calming to assuage their fear to increasingly dynamic and happy to stimulate their recovery and prepare them to leave the hospital rejuvenated.

A bad example will be something that already exists like just an air freshener that diffuses a specific scent in a room, or just changes the scent once in a while. It is not very innovative, nor is it new.

奖金

评审团奖金

  • #1 奖金 € 1,500
  • #2 奖金 € 1,000
  • #3 奖金 € 500

格式

An advertising poster to express your idea + a short description that answers the 4 questions.

评奖标准

The best ad poster will be innovative, but also clearly respond to a need or an opportunity, and will explain clearly how this technology can change the game! We are looking for creative usage of an on-demand scent technology that could be turned into commercial opportunities. So think about which brand might suit the device, and which brands would work as scent providers for the refills.

比赛指南

本次比赛指南

  • Entries in English.
  • You can create an illustration for your advertising poster, or use existing pictures (please tell us where the picture comes from).
  • In your description, answer the 4 questions.

eYeka爱可网标准比赛指南

  • 不要在作品中展现任何个人细节(姓名、联系电话、邮件地址等等)
  • 请保留一份高质量或高清版本的参赛作品,以供在获奖后使用。
  • 你提交的作品必须是你自己的创作,才具有参赛资格。
  • 你必须已经获得向该媒体投稿的作者和活动者的书面许可。
  • 如果你已经使用了任何不属于你自己的作品(音乐、照片、设计等),请在你的媒体描述中说明你所使用的音乐和/或图像是否是你自己的创作,并提供授予你使用它(们)的权利的许可的链接。
  • eYeka爱可网将可能要求你提供书面证明或书面文件的复件,以确保eYeka爱可网和品牌客户能根据比赛规则获得使用这些作品的授权。
  • 不符合上述规定的作品将不具备参赛资格。