Koleston Hair Coloring 比赛结束
eYeka 快速解决方案

Convince Brazilian women that Koleston gives them beautiful salon-quality hair-color results at home.

开始 2015年9月04日 结束 2015年9月14日 23:59 UTC 审议 结果 2015年10月
开始
2015年9月04日
结束
2015年9月14日 23:59 UTC
结果
2015年10月
简介

背景

In Brazil, hair is one of the most important aspects of a woman’s beauty and beautifully colored hair contributes to her self-esteem. Many color their hair at home, once per month or more. But thanks to rising incomes, many Brazilian women love to get their hair colored at the salon, but also top up their color at home in between salon visits.

At the end of 2014, a strong economic downturn cast a shadow over consumer confidence levels, and this has impacted on Brazilian women’s hair coloring habits. Beautiful hair color has become part of their persona to the outside world - something that they desire to maintain. So many are now doing it themselves more often, but they feel it’s not as pleasant as going to the salon, and the process can be complicated and messy. Coloring at home seems like a downgrade from their previous coloring at a salon.

Koleston was one of the first big home hair-color brands in Brazil, but as new brands have entered the market, creating buzz and excitement, many women have “forgotten” about the famous Koleston brand. Koleston is a true hair-color expert, with shades that deliver intense color and great results at home. It is also easy to use and cares for hair without damaging it.

Today, we need your creativity to get Brazilian women to remember the Koleston brand and show them that coloring at home is not a downgrade, as they can get the same salon-quality results with Koleston.

创意挑战

With a beautiful and eye-catching visual, show that Koleston makes women look and feel beautiful thanks to its intense, salon-quality hair-color results.

These women come from all socio-economic income groups. The typical hair-color journey looks like this:

  • Women in their mid 20s: to enhance their beauty
  • Women in their early 30s: to start covering up grey hair
  • Women in their 40s: to continue covering up grey hair; it has become an obligation, yet one they care much about

Help make Brazilian women feel good and worry-free about coloring their hair at home with Koleston, giving them beautiful, salon-quality color, each and every time they color their hair.

Creatively illustrate your visual, with a short description that explains your idea!

Good luck!

提示

我们提供的举例只用于讲述其中的思路,让你更好了解我们的期待值。请不要在你的作品中照搬,否则作品将被拒绝。

Example of a good idea: We see a visual of a woman in front of her front door. She’s just left her home with beautifully coloured hair. She’s smiling and she has her finger to her lips as if to say “shhhh, it’s a secret.” The idea here is that she gets salon-quality hair color at home and no one would ever know the difference.

Example of a bad idea: A bad example might be a visual that highlights a beautiful woman with beautiful hair color & a pack shot.

奖金

评审团奖金

  • #1 奖金 € 1,500
  • #2 奖金 € 1,000
  • #3 奖金 € 500

格式

1 page including 1 visual and 1 paragraph of text (PDF).

评奖标准

The winning entries will show Koleston as the true expert in hair-color that delivers beautiful salon-quality results at home, allowing women to be worry-free and giving them the confidence to be their best selves.

比赛指南

本次比赛指南

  • Your idea has to clearly show that Koleston delivers amazing salon-quality results at home.
  • Avoid clichés, such as a visual that shows the effect of the product working from within the cross section of a strand of hair.
  • Please submit entries in English or Portuguese.
  • You can download the logo and pack shot here.
  • 入选作品将被用于在互联网上。授权和许可使用受保护的内容(包括音乐,照片..)必须与互联网广播兼容。你必须能够在任何时间提供这些授权和许可的书面证明。

eYeka爱可网标准比赛指南

  • 不要在作品中展现任何个人细节(姓名、联系电话、邮件地址等等)
  • 请保留一份高质量或高清版本的参赛作品,以供在获奖后使用。
  • 你提交的作品必须是你自己的创作,才具有参赛资格。
  • 你必须已经获得向该媒体投稿的作者和活动者的书面许可。
  • 如果你已经使用了任何不属于你自己的作品(音乐、照片、设计等),请在你的媒体描述中说明你所使用的音乐和/或图像是否是你自己的创作,并提供授予你使用它(们)的权利的许可的链接。
  • eYeka爱可网将可能要求你提供书面证明或书面文件的复件,以确保eYeka爱可网和品牌客户能根据比赛规则获得使用这些作品的授权。
  • 不符合上述规定的作品将不具备参赛资格。