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挑战

比赛概述

In a real-life demo idea, show how Finish Rinse Aid makes dishes shinier and drier.

Amaze us and convince people to use Finish Rinse Aid! Catch their attention with a very creative demo that shows how Finish Rinse Aid achieves shinier and drier dishes.

PDF, 1 page with visuals and text.

3 获奖者 6 最受社区青睐 26 贡献者 29 被接受的作品 18 国家 6 语言
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Finish Reckitt-benckiser

Thanks a lot to everyone for responding to this creative challenge! At RB, we have been impressed by the great response and the quality of the submissions. Each idea came presented well and with a refreshing breeze of genuine creativity. It was a real challenge to select the winners.
Well done to everyone and keep on thinking creative!
RB Staff

评审团奖金获奖者

由Finish选择

martindeneuville
martindeneuville #1 奖
martindeneuville 734,470 创意积分
  • 平面设计
  • 插画
  • 创意写作
  • 标签与包装设计
  • 摄影
  • 剧本写作
英国

#1 奖 € 1,500 被授予给Light Glass System

We really liked the idea to bring to life the benefit of using Finish Rinse Aid using “light”. This for us is somehow intrinsically linked to the idea of “clear”, giving to the all demo idea a special place among the territory of one of the main benefit, shine. Regarding a possible in store execution, it is also possible to imagine it to happen in a simple but yet surprising way. Best fit with the brief.

Finish
sunnyrai
sunnyrai #2 奖
sunnyrai 66,450 创意积分
  • 平面设计
  • 视频
  • 插画
  • 动画
  • 创意写作
  • 标签与包装设计
  • 剧本写作
印度

#2 奖 € 1,000 被授予给Finish - crystal clear demo

We liked this idea because of its simple but powerful message: with Finish Rinse Aid you will have a clean that you can see (because of the glasses). Also the process described well represent a simple but powerful scientific experiment, with preparation, test, and results phase well defined. The use of the dishwasher really keep the focus on the category. Very good fit with the brief.

Finish
marloxx_9
marloxx_9 #3 奖
marloxx_9 393,120 创意积分
  • 平面设计
  • 插画
  • 标签与包装设计
  • 摄影
法国

#3 奖 € 500 被授予给Smoky Glasses

We appreciated this idea because of its “magic” edge. Revealing the benefit of using Finish Rinse Aid via the fading away of the smoke remind a magic show set up, creating the right tension for the final “wow” effect: a perfect class with Finish Rinse Aid versus a cloudy one. A good fit with the brief.

Finish

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