Closeup Poster 比赛结束
eYeka 快速解决方案

Show us how you would reinvent the communication of freshness, in oral care.

开始 2015年10月30日 结束 2015年11月11日 23:59 UTC 审议 结果 2016年3月
开始
2015年10月30日
结束
2015年11月11日 23:59 UTC
结果
2015年12月
简介

背景

People have been inventing ways to keep their mouths fresh from as early as 5000 B.C. yet little seems to have changed when it comes to talking about “freshening”.

Closeup is a well-known oral care brand that’s designed to clean and freshen your teeth and mouth. How can you help Closeup communicate freshening in a disruptive way that breaks away from the traditional freshening clichés of visuals of ice and mint?

创意挑战

Create a poster that will communicate Closeup freshening in a way that completely breaks the mould of clichéd oral care advertising.

Your job is to convince users that Closeup delivers freshness to get them to buy Closeup over competing oral care brands. Stay away from clichés about icy cool or minty taste! Your entry should include a visual with a tagline, as well as a description of your idea.

You can choose from any of these ways to talk about freshness:

  1. Reviving & Renewing: Your mouth does a lot throughout the day and at the end of the day, it’s time to put back what the day has stripped away. This is about a deeper daily clean to get back a renewed sense of real freshness. How does your idea revive and renew, “putting the fresh back” into a person’s life?
  1. Beauty: Beyond tooth whiteness, something about all the ways that a mouth can be beautiful beyond your teeth, including gums and breath. It’s about giving people the confidence that they look their freshest best and feel beautiful from the inside out.
  1. Boosting: More than just the feeling of freshening your teeth and mouth, think of either a physical or mental boost that gives you an overall feeling that you could achieve whatever you set yourself to do, infecting others with your energy and enthusiasm. It’s about helping people get ready for their day and being on top of their game.
  1. Hyper-awaking Your Senses: This is about a sudden, hyper-invigorating, high intensity jolt of freshness that stimulates all your senses. A pleasurable jolt that stimulates you, not a painful one. How can your idea communicate an adrenalin rush of freshness straight to your brain through your mouth?

You can draw inspiration from other products that promise freshness, such as deodorants, chewing gums, mints, air-purifiers, face mists or even beverages.

提示

我们提供的举例只用于讲述其中的思路,让你更好了解我们的期待值。请不要在你的作品中照搬,否则作品将被拒绝。

Example of a bad idea: An image of an icy mountain top with a Closeup pack shot. This is a clichéd representation of freshness that many brands use, both oral care and other products.

奖金

评审团奖金

  • #1 奖金 € 1,500
  • #2 奖金 € 600
  • #3 奖金 € 400

格式

1 visual and up to 150 words as explanation (1 page PDF template)

评奖标准

Your idea should express freshness in a way that surprises and engages consumers looking for a toothpaste that delivers a fresh experience like no other.

比赛指南

本次比赛指南

  • Use this template for your submission: here
  • Entries must be in English only.
  • Your entry should include a visual of your idea and a paragraph of text explaining your idea.
  • Stay away from clichés of freshness such as “ice”, “cold breeze” or “mint”.
  • Please submit your entry based on one of the four aspects of freshness described. If you have more than one idea, please submit it as a separate entry.
  • You can use commercial library pictures for your submission. Please indicate the source.
  • 入选作品将被用于在互联网上。授权和许可使用受保护的内容(包括音乐,照片..)必须与互联网广播兼容。你必须能够在任何时间提供这些授权和许可的书面证明。

eYeka爱可网标准比赛指南

  • 不要在作品中展现任何个人细节(姓名、联系电话、邮件地址等等)
  • 请保留一份高质量或高清版本的参赛作品,以供在获奖后使用。
  • 你提交的作品必须是你自己的创作,才具有参赛资格。
  • 你必须已经获得向该媒体投稿的作者和活动者的书面许可。
  • 如果你已经使用了任何不属于你自己的作品(音乐、照片、设计等),请在你的媒体描述中说明你所使用的音乐和/或图像是否是你自己的创作,并提供授予你使用它(们)的权利的许可的链接。
  • eYeka爱可网将可能要求你提供书面证明或书面文件的复件,以确保eYeka爱可网和品牌客户能根据比赛规则获得使用这些作品的授权。
  • 不符合上述规定的作品将不具备参赛资格。