Domino's Pizza Innovation 比赛结束
#Dominos eYeka 快速解决方案

How can you revolutionize pizza and make it everyone's favorite food?

开始 2015年11月20日 结束 2015年12月02日 23:59 UTC 审议 结果 2016年3月
开始
2015年11月20日
结束
2015年12月02日 23:59 UTC
结果
2016年1月
简介

背景

Pizza is great. Who doesn’t love pizza? It’s simple, it’s convenient, it’s fast, it’s yummy, and there are so many types and flavors of pizzas to suit every tastebud.

Domino’s Pizza is the #1 pizza delivery brand in the world. Offering a variety of value and premium pizzas, sides and desserts, Domino’s aims to make and deliver every delicious order fresh and fast.

Today, there’re so many food options to choose from besides pizza, Domino’s needs your help to surprise and excite people ages 18-34, with innovative and creative ideas that will get them going back to Domino’s and loving their pizzas. There will be two contests on innovative new product ideas for Domino’s Pizza and this is the first.

创意挑战

Revolutionize the pizza world with new and out of the box ideas that will get people excited about ordering from Domino’s.

Share your innovative ideas on how Domino’s Pizza can shake up the pizza world and appeal to the hearts, minds and stomachs of people ages 18-34.

Here are the first four areas that we’d like you to innovate on. Please choose from one of these four areas to focus your innovation on. If you have more than one idea, please submit it as a separate entry:

  1. Handmade with care: Food that’s crafted with care that maintains the quality and consistency with every bite. It’s not about perfect looking pizza but the authentic tastes and flavors that come from caring about how food is made. It’s about value for money as opposed to cheap, giving you the real deal when it comes to your pizza.
  1. Deluxe comfort food: This is a new spin on childhood favorites that brings you back to a special place of enjoyment with yummy, delicious memories. Not about replicating past flavors in the present, it’s about the subtle steps forward in food experimentation that show grown ups that they can still enjoy their childhood favourites in a new, sophisticated way. Transform comfort food into a pizza innovation that’s relevant for today.
  1. Streetwise flavors: This is about food that’s evolved from the ground up – a spontaneous fusion of urban and international, East and West – spontaneously as the world becomes smaller. It’s still about great, simple food as opposed to complicated molecular gastronomy or over-the-top cooking. How can your streetwise flavors in pizza stimulate and surprise the palette in unexpected ways.
  1. Healthy common sense: After years of associating convenience with junk, we’re evolving towards a more sensible yet enjoyable and easy way of healthy eating where we see fresher food choices and smaller portions; being healthy is a lifestyle enjoyment not a restriction or compromise on flavors. It’s about pairing the good with the bad consciously. How can you innovate pizza to be relevant in a holistic balance of “what’s good” versus “I want”?

Remember, you just need choose one of the four innovation areas above per submission. Please tell us which area of pizza innovation you chose (e.g., #3 Streetwise flavors) in the template provided in the specific guidelines.

You can draw inspiration from other products (or even services) that you’ve had a good eating experience with.

We are not looking for new flavors or toppings. Think outside the box and show us what Domino’s Pizza can do to give you a revolutionary pizza experience along the four areas listed above.

提示

我们提供的举例只用于讲述其中的思路,让你更好了解我们的期待值。请不要在你的作品中照搬,否则作品将被拒绝。

To help you with your idea, think about:

  • Product: Is this a new product? Different ingredients? What does it look like and what would you call it?
  • Packaging: Think about a new design, new size, new shape, what do people use to eat it?
  • Place or occasion: When do people eat it? What might be the easiest or best way for people to order it?
  • Technology: How could technology make this product better?

奖金

评审团奖金

  • #1 奖金 € 1,500
  • #2 奖金 € 600
  • #3 奖金 € 400

格式

1 visual and up to 150 words as explanation (1 page PDF template)

评奖标准

Your idea will show us brand new, out of the box pizza experiences that will grab the attention of people ages 18-34 who are constantly on the lookout for new eating adventures.

比赛指南

本次比赛指南

  • Use this template for your submission: here 
  • Entries must be in English only.
  • Your entry should include a visual of your idea and a paragraph of text explaining your idea.
  • Please submit your entry based on one of the four areas described above. If you have more than one idea, please submit it as a separate entry.
  • You can use commercial library pictures for your submission. Please indicate the source.
  • 入选作品将被用于在互联网上。授权和许可使用受保护的内容(包括音乐,照片..)必须与互联网广播兼容。你必须能够在任何时间提供这些授权和许可的书面证明。

eYeka爱可网标准比赛指南

  • 不要在作品中展现任何个人细节(姓名、联系电话、邮件地址等等)
  • 请保留一份高质量或高清版本的参赛作品,以供在获奖后使用。
  • 你提交的作品必须是你自己的创作,才具有参赛资格。
  • 你必须已经获得向该媒体投稿的作者和活动者的书面许可。
  • 如果你已经使用了任何不属于你自己的作品(音乐、照片、设计等),请在你的媒体描述中说明你所使用的音乐和/或图像是否是你自己的创作,并提供授予你使用它(们)的权利的许可的链接。
  • eYeka爱可网将可能要求你提供书面证明或书面文件的复件,以确保eYeka爱可网和品牌客户能根据比赛规则获得使用这些作品的授权。
  • 不符合上述规定的作品将不具备参赛资格。