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Help incontinent women feel in control with Always Discreet.
Create a unique, powerful and emotional poster that communicates that Always Discreet neutralizes odors.
Print ad and description (2 pages).
Designlassana #1 奖
9103155 #2 奖
tcordell #3 奖
Link with Panty, a visual that could work to communicate both pad and panty forms in a cleaver way. The usage of the "Feminine Lock" showing a female body and sexy panty provides the right context to highlight the odor lock technology/odor neutralization benefit.
Great insight to leverage further. Opportunity to highlight more the odor neutralization benefit. Submission description captures the idea behind the visual, but there is an opportunity to enhance odor neutralization in the visual. Insight is still relevant.