查看 Always - Odor Control 比赛的结果
Help incontinent women feel in control with Always Discreet.
Create a unique, powerful and emotional poster that communicates that Always Discreet neutralizes odors.
Print ad and description (2 pages).
Impressive amount of entries in a very short time period, really capturing the odor benefit articulation in a diverse way. A clear example of the benefits from leveraging the wisdom of the crowd and interacting with passionate creative thinkers.
Designlassana #1 奖
9103155 #2 奖
tcordell #3 奖
Link with Panty, a visual that could work to communicate both pad and panty forms in a cleaver way. The usage of the "Feminine Lock" showing a female body and sexy panty provides the right context to highlight the odor lock technology/odor neutralization benefit.
Great insight to leverage further. Opportunity to highlight more the odor neutralization benefit. Submission description captures the idea behind the visual, but there is an opportunity to enhance odor neutralization in the visual. Insight is still relevant.