结果 | 兰蔻塑造的美丽 – 针对所有年龄且渴望保持美丽的女性，创意一个关于兰蔻护肤品的全新故事。

查看 Beauty by Lancôme 比赛的结果

挑战

比赛概述

Invent a new story about a Lancôme skin care product for women of all ages who want to preserve their beauty.

Find an impactful yet emotional way to make active women from the age of 40 desire skin care by Lancôme. Create a print-ad and imagine how your idea can be rolled-out in real life and on-line.

Print-ad with key visuals and tagline + additional text. 3 pages in total.

4 获奖者 5 最受社区青睐 63 贡献者 82 被接受的作品 28 国家 7 语言

Lancôme L'oreal

Dear all participants,
Thank you very much for your creations. It’s a real source of inspiration for our future developments!
We particularly appreciated the diversity of your proposals.
Thank you very much again.
Kind regards,
The Lancôme Team.

评审团奖金获奖者

由Lancôme选择

gaiariva #1 奖

gaiariva 50,420 创意积分

平面设计
插画
创意写作
标签与包装设计
摄影
剧本写作

意大利

#1的€ 3,000奖

Dear Gaiariva,

Thank you very much for your creation and for the very detailed explanations. It’s a real source of inspiration for our future developments! We particularly enjoyed the woman’s feelings description and the way your turn your concept into reality. Thank you very much again.

Kind regards,

The Lancôme Team.

Lancôme

MacRone #2 奖

MacRone 19,010 创意积分

创意写作
剧本写作

英国

#2的€ 1,500奖

Dear MacRone,

Thank you very much for your creation. It’s a real source of inspiration for our future developments! We particularly appreciated your captivating idea of ageing beauty. Thank you very much again.

Kind regards,

The Lancôme Team.

Lancôme

kutudaun #3 奖

kutudaun 6,890 创意积分

平面设计
插画
动画
创意写作
标签与包装设计

印度尼西亚

#3的€ 500奖

Dear Kutudaun,

Thank you very much for your creation. It’s a real source of inspiration for our future developments! We particularly appreciated your understanding of the role of anti-ageing products in the modern women’s life. Thank you very much again.

Kind regards,

The Lancôme Team.

Lancôme

额外的奖金类别

andreyaliev 额外获奖者

andreyaliev 550 创意积分

平面设计
插画
创意写作
标签与包装设计
摄影
剧本写作

俄罗斯

额外获奖者

Dear Andreyaliev,

Thank you very much for your creation. It’s a real source of inspiration for our future developments! We particularly appreciated your very original play of words and associated visuals. Thank you very much again.

Kind regards,

The Lancôme Team.

Lancôme