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比赛概述

Make revolutionary Tide PODS® a desired laundry product women simply cannot resist.

Show how revolutionary Tide PODS® gives superior deep down clean in an equally innovative way that will make it irresistible to women.

1st page a poster with a tagline; 2nd page answers to the two questions (maximum 2 pages PDF).

3 获奖者 5 最受社区青睐 79 贡献者 149 被接受的作品 33 国家 8 语言
48602b971ece4658a3b2afcbb756e90f

Tide P&g

Great thanks for all the creative that bring lots of sparkling idea to us. There are many great works behind and it was really difficult to identify top creatives. In this case, we are more looking for those having emotional connection with insights behind that rooted in the clean 3 in 1 functional benefits. We believe this is the one that we can cut through the clutter and bring people to think 'wow this is really different and what I want'.

Hope to have chance to see your great creative again.Thanks again.

评审团奖金获奖者

由Tide选择

ghadamohsen
ghadamohsen #1 奖
ghadamohsen 131,130 创意积分
  • 平面设计
  • 插画
  • 标签与包装设计
沙特阿拉伯

#1 奖 € 1,500 被授予给Care your clothes like caring your face

It capture a very strong insight that people has low involvement in laundry while they pay a lot of attention to their clothes (and skin). The clothes deserve better laundry detergents.This can be a good starting point for communication.

 

Tide
Samira-Rafi
Samira-Rafi #2 奖
Samira-Rafi 2,433,780 创意积分
  • 平面设计
  • 视频
  • 插画
  • 创意写作
  • 标签与包装设计
  • 摄影
  • 剧本写作
摩洛哥

#2 奖 € 600 被授予给My choice , my lifestyle!

The way that bring the ‘lifestyle’ deliver the uniqueness of the PODs vs. normal detergents and also capture the feature of the 3 chambers which should be more popular among young consumers.

 

Tide
k_vatova4418
k_vatova4418 #3 奖
k_vatova4418 310,090 创意积分
  • 平面设计
  • 插画
  • 创意写作
  • 标签与包装设计
保加利亚

#3 奖 € 400 被授予给INNOVATION

I am glad to be part of  winners in this contest! Thank you Tide PODS and eYeka! It's great feeling to work for such big and famous brands!

Starting point is very nice. Indeed ‘ 3 in 1’ seems to be a category norm and people are tired of it. ‘3 in 1’ itself cannot highlight the uniqueness of the PODs. And the idea ‘Do you feel it? It is Innovation’ make people think ‘this is really different’. But it would be better if the visual is more intuitive.

 

 

Tide

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